Overview
What it is
Shampoo with 22 ingredients that contains Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, parabens or silicones
Fun facts
100% Pure is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Aloe Barbadensis Leaf Juice
Skin ConditioningRosa Centifolia Flower Water
Skin ConditioningSulfated Coconut Oil
CleansingGlycerin
HumectantCitrus Junos Fruit Extract
Skin ConditioningCitrus Grandis
Fucus Vesiculosus
Skin ConditioningCellulose
AbsorbentTocopherol
AntioxidantPanthenol
Skin ConditioningCamellia Sinensis Leaf Extract
AntimicrobialUrtica Dioica
Rosmarinus Officinalis Leaf
Skin ConditioningCalendula Officinalis Flower
Skin ConditioningCocos Nucifera Oil
MaskingSodium Chloride
MaskingOriganum Vulgare Leaf Extract
Skin ConditioningThymus Vulgaris Flower/Leaf Oil
MaskingMelia Azadirachta Conditioned Media/Culture
AntioxidantLonicera Caprifolium Flower Extract
PerfumingLonicera Japonica Flower Extract
Skin ConditioningCitrus Grandis Peel Oil
MaskingAloe Barbadensis Leaf Juice, Rosa Centifolia Flower Water, Sulfated Coconut Oil, Glycerin, Citrus Junos Fruit Extract, Citrus Grandis, Fucus Vesiculosus, Cellulose, Tocopherol, Panthenol, Camellia Sinensis Leaf Extract, Urtica Dioica, Rosmarinus Officinalis Leaf, Calendula Officinalis Flower, Cocos Nucifera Oil, Sodium Chloride, Origanum Vulgare Leaf Extract, Thymus Vulgaris Flower/Leaf Oil, Melia Azadirachta Conditioned Media/Culture, Lonicera Caprifolium Flower Extract, Lonicera Japonica Flower Extract, Citrus Grandis Peel Oil
Key Ingredients
Benefits
Concerns
Ingredients Explained
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceRosa Centifolia Flower Water is the steam distilled water from the petals of Rosa centifolia, a rose cultivated in France, Bulgaria, and Morocco. It has skin conditioning and soothing properties due to its rich antioxidant content.
Since it's the water-soluble part of distilling rose petals, it's lighter and more dilute than rose extract or essential oil.
Research suggests it can help counteract the enzymes involved in the breakdown of collagen and elastin and have antimicrobial activity against acne-related microorganisms. A comprehensive 2025 review confirmed that Rosa centifolia extracts demonstrate anti-inflammatory, antimicrobial, and antioxidant effects.
Learn more about Rosa Centifolia Flower WaterSulfated Coconut Oil is a type of sulfate, is an oil, and isn't fungal acne safe. It can be bad for oily skin and be bad for acne prone skin.
Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCitrus Junos Fruit Extract comes from the Citrus Junos tree, or the Yuzu plant.
Yuzu has many skin benefits. It contains antioxidants and a variety of Vitamins. The vitamins found in yuzu include: Vitamin C, Vitamin A, Vitamin B6, and Vitamin B5.
Vitamins C and A also provide plenty of skin benefits such as boosting collagen production and helping to reduce the signs of aging.
For those with allergies, Yuzu does contain limonene and linalool. Both these compounds may cause skin sensitivity. If you have concerns, we recommend speaking with a professional.
Learn more about Citrus Junos Fruit ExtractWe don't have a description for Citrus Grandis yet.
We don't have a description for Fucus Vesiculosus yet.
Cellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.
This ingredient has many functions:
Fun fact: Cellulose is the most abundant form of organic polymer on Earth.
Learn more about CelluloseTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolCamellia Sinensis Leaf Extract (tea extract) is one of the most well-researched plant extracts in skincare with an impressive resume.
Black tea, green tea, and oolong tea are all harvested from the Camellia Sinensis plant.
Studies show green tea extract and its catechins (like epigallocatechin gallate (EGCG)) help your skin cells product energy more efficiently and reducing the number of free-radicals that can damage your skin from the inside.
In lab-grown skin models, this translated to younger, healthier, and stronger skin.
There's also good sun protection data; researchers saw less DNA damage and redness on human skin when green tea was applied before UVB exposure. And the more they applied, the better the protection.
Needless to say, this ingredient shouldn't replace your sunscreen. But it is a great supportive ingredient that you can already find in many sunscreens and antioxidant serums.
A 2009 study found a 2% green tea lotion was effective for mild-to-moderate acne thanks to its anti-inflammatory and mild antimicrobial activity.
The quality of the extract matters a lot here:
Good extracts contain 50-90% catechins while lower quality ones are mostly there for marketing. We recommend reaching out to the brand if you have questions about the quality or source of their ingredients.
Human Repeated Insult Patch Testing showed no irritation or sensitization at use concentrations (0.86% in leave-on products and up to 30% as leaf water).
Learn more about Camellia Sinensis Leaf ExtractWe don't have a description for Urtica Dioica yet.
Rosmarinus Officinalis Leaf comes from the Rosemary plant. Rosemary is native to the Mediterranean.
Rosemary leaves can help protect your skin against damage from free-radical molecules. It contains many antioxidants such as rosmarinic acid and caffeic acid. Rosemarinic acid has been found to help soothe skin conditions such as eczema and acne.
Calendula Officinalis Floweris also know as the common Marigold plant. Marigolds contain flavonoids.
Flavonoids are a group of substances found naturally in plants. They possess antioxidant and inflammation properties.
Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. This may help reduce the signs of aging.
Calendula Officinalis Flowers may help soothe your skin by reducing inflammation. Emerging studies show it inhibits NO production safely, therefore reducing inflammation.
Marigolds have been used in traditional medicine throughout Asia and Europe.
Learn more about Calendula Officinalis FlowerThis ingredient is also known as coconut oil. It is a plant-derived ingredient with skin conditioning properties.
The fatty acid profile of coconut oil is mostly lauric acid (~54%), followed by capric, caprylic, palmitic, and myristic acids. This profile allows it to penetrate easily into skin, moisturize, and improve dry skin.
A double-blind study confirmed that extra virgin coconut oil is as effective as mineral oil for treating very dry skin. Another study found it outperformed mineral oil for mild to moderate atopic dermatitis in children.
Another study from 2018 found that virgin coconut oil can soothe inflammation and boost key skin barrier proteins. Just know this evidence is still only from lab settings and not human trials.
It has also been shown to reduce Staphylococcus aureus, a bacteria that commonly overgrows in people with eczema.
Clinical testing shows very minimal skin irritation and no evidence of sensitization or phototoxicity.
Coconut oil gets flagged as a "fragrance" because it has a natural mild scent (not because it's a synthetic perfume). The European Cosmetic ingredient database also lists "perfuming" as a function of this ingredient.
Just so you know, the term "fragrance" is completely unregulated. Some brands still use botanical extracts or essential oils in their "fragrance-free" formulas, but regulatory databases technically classify these under "fragrance".
Coconut oil has a tiny and useless bit of natural SPF. Early lab studies clocked it around SPF 7-8 but a more recent study found the real number closer to SPF 1.2. It also offers no meaningful UVA protection (SPF only overs UVB rays).
The comedogenic rating of 4/5 means it has a high potential to clog pores; but it's worth noting that comedogenicity is highly individual and ratings cannot predict how an overall formula will behave on skin.
Since lauric acid is the dominant fatty acid, this ingredient may not be fungal acne safe. The Malassezia yeast feeds on fatty acids with carbon chain lengths between 11-24, and lauric acid falls within these lengths (C12).
Learn more about Cocos Nucifera OilChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideOregano leaf is a culinary and medicinal herb with skin conditioning properties.
Thymus Vulgaris Flower/Leaf Oil is an oil.
Melia Azadirachta Conditioned Media/Culture is an antioxidant.
This Honeysuckle flower extract comes from the Italian honeysuckle. It is an antioxidant, antimicrobial, and fragrance.
Both this and the Japanese Honeysuckle are rich in a natural paraben that give it antimicrobial property. They are effective in inhibiting bacteria, yeast, and mold.
Honeysuckle contains flavonoids and saponins. Both of these components are natural antioxidants that can help soothe the skin.
As most flowers do, honeysuckle has a natural fragrance.
Learn more about Lonicera Caprifolium Flower ExtractLonicera Japonica Flower Extract comes from the honeysuckle flower.
Honeysuckles have skin protecting, anti-viral, and anti-inflammatory properties. It contains many antioxidants, such as luteolin, caffeic acid, loniflavone, and chlorogenic acids.
This honeysuckle is native to East Asia and used in traditional Chinese medicine to treat fever and inflammation.
Learn more about Lonicera Japonica Flower ExtractCitrus Grandis Peel Oil is an essential oil that is derived from the peel of a Grapefruit. It is composed largely of limonene, which is a fragrance that can cause irritation for sensitive skin.
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Where it's from
100% Pure is a American brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated June 26, 2024 • Added by starstellastar_407