Cos De BAHA Tranexamic Acid 5% Serum with Niacinamide 5% Versus Hada Labo Shirojyun Premium Whitening Lotion
This brightening serum is formulated around Tranexamic Acid and Niacinamide to fade the look of dark spots and brighten dull-looking skin.
This brightening toner is formulated around Tranexamic Acid and Dipotassium Glycyrrhizate to fade the look of dark spots and calm redness.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
No concerns
Ingredients Side-by-side
Aloe Barbadensis Leaf Extract
EmollientTranexamic Acid
AstringentNiacinamide
SmoothingGlycereth-26
HumectantBetaine
HumectantPropanediol
Solvent1,2-Hexanediol
Skin ConditioningSodium Hyaluronate
HumectantAllantoin
Skin ConditioningXanthan Gum
EmulsifyingCitric Acid
BufferingCamellia Sinensis Leaf Extract
AntimicrobialSambucus Nigra Flower Extract
RefreshingMomordica Charantia Fruit Extract
Skin ConditioningLeontopodium Alpinum Extract
Skin ConditioningTranexamic Acid
AstringentDipotassium Glycyrrhizate
HumectantSodium Hyaluronate
HumectantCetyl Phosphate
EmulsifyingTocopherol
AntioxidantButylene Glycol
HumectantGlycerin
HumectantDiglycerin
HumectantBenzyl Glycol
SolventDipropylene Glycol
HumectantPEG-30 Dipolyhydroxystearate
EmulsifyingPEG-8
HumectantHydrolyzed Phospholipids
Skin ConditioningCitraconic Anhydride
EDTA
ChelatingStyrene/Vp Copolymer
Polysorbate 20
EmulsifyingPhenoxyethanol
PreservativeTranexamic Acid, Dipotassium Glycyrrhizate, Sodium Hyaluronate, Cetyl Phosphate, Tocopherol, Butylene Glycol, Glycerin, Diglycerin, Benzyl Glycol, Dipropylene Glycol, PEG-30 Dipolyhydroxystearate, PEG-8, Hydrolyzed Phospholipids, Citraconic Anhydride, EDTA, Styrene/Vp Copolymer, Polysorbate 20, Phenoxyethanol
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Sodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateTranexamic Acid (TXA) is a synthetic lysine derivative that is becoming one of the most exciting brightening ingredients in skincare.
Originally used in medicine as an anti-hemorrhagic agent, its skin brightening potential was discovered by accident; patients taking it orally started noticing their melasma was fading.
Unlike most brighteners that target tyrosinase (the enzyme that synthesizes melanin), TXA works further upstream. It basically blocks your cells from receiving the signal to produce pigment.
This makes it one of the rare actives that works on three pathways at once:
This makes it effective for treating melasma, post-inflammatory hyperpigmentation (PIH), and sun-induced dark spots.
The most effective cosmetic concentration sits between 2-5% and going higher doesn't boost results.
Side effects are generally mild; occasional irritation, flaking, or dryness have been reported at the start of use. Overall, this ingredient is pretty well tolerated, even by sensitive skin types.
Another perk of this ingredient is that it does not cause photosensitivity, so it's safe to use in the AM and PM.
"Does it actually penetrate?" is the part that gets argued about online and the honest answer from research + clinical trials at this time is "yes, but not easily."
TXA is a small molecule that loves water and carries both a positive and negative charge at the same time. Skin's outer layer is oily so a water-loving molecule like this has a hard time getting through it. Liu et al. 2021 showed that it doesn't really stick around well in the deeper layer where pigment-making cells actually live.
A 2025 paper puts it simply: penetration is poor and it depends heavily on how the product is formulated (Winn et al., J Cosmet Dermatol).
But "poor" isn't "none" and the research is fairly clear that topical TXA does something. A 2026 review that pooled results from multiple studies found it helped with moderate melasma but it didn't outperform hydroquinone. Some individual studies at 3% and 5% went head to head with hydroquinone and help up well.
So the fair takeaway is that it works, it's just slower and fussier about formulation than other actives (how the serum is built matters a lot).
There's real evidence here and it's not just clinic marketing. Reviews of microneedling plus TXA report less pigmentation, less melanin, and less redness (Zhang et al., Chinese Journal of Plastic and Reconstructive Surgery, 2024).
The most useful study compared 42 patients getting microneedling plus TXA against microneedling on its own; the group that got the acid saw much bigger improvement. This suggests the acid is pulling its weight and the needling isn't doing all the work.
Just two things worth flagging here:
Oral TXA also works well for melasma and gets used in clinics. However, it is a systemic drug with clotting-related risks and needs a prescription. Injections into the skin have also been studied with good results.
Neither is something a cosmetic product can do, but they help explain why so much attention goes into getting the topical version right.
Learn more about Tranexamic Acid