Overview
What it is
Blush with 15 ingredients that contains Vitamin E
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for brightening skin and oily skin
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates
Fun facts
W7 is from United Kingdom. This product is used in 2 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Hydrogenated Polydecene
EmollientIsododecane
EmollientIsononyl Isononanoate
EmollientBoron Nitride
Absorbent
Silica Dimethyl Silylate
EmollientPentaerythrityl Tetraisostearate
Emollient
Sorbitan Sesquioleate
Emulsifying
Phenoxyethanol
Preservative
Tocopheryl Acetate
Antioxidant
Ethylhexylglycerin
Skin ConditioningCI 77891
Cosmetic ColorantIron Oxides
CI 15850
Cosmetic ColorantCI 15985
Cosmetic ColorantCI 42090
Cosmetic ColorantKey Ingredients
Benefits
Concerns
Ingredients Explained
Hydrogenated Polydecene is an emollient. It creates a non-occlusive film on the skin that offers extra protection for your skin barrier.
The texture of Hydrogenated Polydecene ranges from light and silky to rich.
Hydrogenated Polydecene is the end compound of controlled hydrogenation of Polydecene.
Learn more about Hydrogenated PolydeceneIsododecane is a fragrance, emollient, and solvent.
As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.
Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.
Isododecane is not absorbed into skin.
The chemical name for this ingredient is 2,2,4,6,6-PENTAMETHYLHEPTANE.
Learn more about IsododecaneIsononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
As an emollient, Isononyl Isononanoate helps keep your skin soft and smooth. This is because emollients create a barrier on the skin to trap moisture in.
Isononyl Isononanoate helps give products a velvet feel and improves spreadability.
Learn more about Isononyl IsononanoateBoron Nitride is compound consisting of boron and nitrogen. It is used to absorb oil and modify adherence/ slip in products.
This means it is often used in makeup products to help them last longer.
This silica is mainly used to thicken oils and suspend particles in oils. It is not water soluble.
According to the manufacturer, it:
The manufacturer also claims this ingredient to be useful in makeup.
In lipstick formulations, this ingredient improves color payoff, reduces pigment settling, and reduces oil bleeding. This ingredient also improves the grip of powder products such as dry shampoos.
Learn more about Silica Dimethyl SilylatePentaerythrityl Tetraisostearate is derived from isostearic acid. It is an emollient and emulsifier.
The highest concentration of this ingredient is found in lipsticks.
This ingredient is minimally water soluble and may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Pentaerythrityl TetraisostearateSorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.
Specifically, this ingredient is a water-in-oil emulsifier, meaning it helps water dissolve into oil.
Some studies suggest this ingredient may cause irritation in some people. If you are unsure, it is best to patch test.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Sorbitan SesquioleatePhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron OxidesCi 15850 is the pigment color red. It is an azo dye and created synthetically.
Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.
This ingredient is common in foundations, lipsticks, and blushes. This color is described as brown/orangey red.
It has many secondary names such as Red 6 and Red 7. According to a manufacturer, Red 6 usually contains aluminum.
Learn more about CI 15850Ci 15985 is a dye made from petroleum. It is synthetically created and approved by the FDA for use in foods and cosmetics.
The color of this dye is orange/yellow.
This ingredient can be found in makeup, sun care, and skincare.
Learn more about CI 15985Ci 42090 is a synthetic dye created from petroleum. It is used to give a bright blue color to cosmetics, medicine, and food.
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Where it's from
W7 is a British brand
Often compared with
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated December 23, 2025 • Added by m.skin
