Urban Decay Lash Freak Volumizing & Lengthening Mascara

Potassium Cetyl Phosphate is the potassium salt of a mixture. This mixture consists of the esters from phosphoricacid and cetyl alcohol.

Potassium Cetyl Phosphate is an emulsifier and cleansing agent. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

Cera alba is beeswax, or the wax used by bees to make honeycombs. It is a texture-enhancer and emollient. A study from 2003 found beeswax to be a stronger emollient than ingredients such as petroleum jelly.

As an emollient, beeswax helps hydrate the skin by creating a barrier on top. This barrier traps moisture in.

This ingredient comes from a palm tree native to Brazil. This ingredient is used to thicken texture and leaves behind a film when applied.

Acacia Senegal Gum has skin soothing, thickening, and formulation stabilizing properties. It comes from the Acacia tree that is native to sub-Saharan Africa.

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.

This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.

PEG/PPG-17/18 Dimethicone is a type of silicone.

Steareth-20 is an emulsifier and solubilizer. It is created from stearyl alcohol with ~20 units of ethylene oxide to give it a strong preference for water.

As an emulsifier, it helps oil-in-water emulsions like lotions, creams, and cleansers stay stable. It also solubilizes small amounts of oil-loving ingredients (like fragrance) into water-based formulas.

Phenethyl Alcohol is a colorless and aromatic alohol. It is naturally occuring in essential oils.

The scent of this ingredient is floral and often compared to rose.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

We don't have a description for Sodium Polymethacrylate yet.

Hydrogenated Jojoba Oil is created from the process of converting jojoba oil to a solid or semi-solid. Jojoba oil has occlusive and emollient properties, making it a great hydrator.

Due to the solid structure of this ingredient, it provides abrasive or exfoliating properties.

Hydrogenated Palm Oil is an oil and isn't fungal acne safe.

Simethicone is a silicone. It is an emollient and used to reduce foaming in a product. It is also often used to coat sunscreen ingredients for better spreadability.

This ingredient is created by mixing dimethylpolysiloxane and hydrated silica.

Disodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.

This ingredient mainly works behind the scenes and helps with:

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

BHT is a synthetic antioxidant and preservative.

As an antioxidant, it helps your body fight off free-radicals. Free-radicals are molecules that may damage your skin cells.

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.