It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates

Fun facts

Luv it! is from Türkiye. This product is used in 20 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

Ingredient List (14)

Water, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Panthenol, Soluble Collagen, Niacinamide, Polysorbate 20, Arnica Montana Flower Extract, Phenoxyethanol, Glycerin, Allantoin, Propylene Glycol, Tetrasodium EDTA, Ethylhexylglycerin

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

Vitamin C

Niacinamide

Hyaluronic Acid

Benefits

Hydrating

Good For Oily Skin

Redness Reducing (3)

Reduces Irritation (2)

Skin Texture

Reduces Large Pores

Anti-Aging

Dark Spots (2)

Scar Healing (2)

Acne Fighting

Brightening (3)

Concerns

Eczema

Ingredient Info

Click any item below to learn more and view relevant ingredients.

alcohol-free

silicon-free

fragrance-free

sulfate-free

paraben-free

oil-free

fungal-acne safe

reef-safe

eu-allergen-free

vegan

cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!

Ingredient

Com. / Irr. Rating

Features

Skin Conditioning, Solvent

Antioxidant

Humectant, Skin Conditioning

0 / 0

Skin Conditioning

0 / 0

Humectant, Skin Conditioning

Smoothing

Emulsifying

0 / 0

Masking, Perfuming, Skin Conditioning

Preservative

Humectant, Skin Conditioning, Skin Protecting, Solvent

0 / 0

Skin Conditioning, Skin Protecting, Soothing

0 / 0

Humectant, Skin Conditioning, Solvent

0 / 0

Skin Conditioning

Ingredients Explained

This product contains 14 ingredients. Click on any ingredient to learn more about it

Water

What it does: Skin Conditioning, Solvent

Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Sodium Ascorbyl Phosphate

What it does: Antioxidant

Community Rating: Liked

Sodium Ascorbyl Phosphate is a form of Vitamin C. It is the salt of ascorbic acid.

This ingredient is more gentle than ascorbic acid. It is also more stable when exposed to light and oxygen.

Vitamin C helps reduce redness, improve skin texture, reduce the effects of aging, reduce the visibility of dark spots, and brighten skin.

Your skin uses Vitamin C to produce collagen and collagen production plays a role in having a strong skin barrier and plump skin. As an antioxidant, this ingredient also helps reduce the signs of aging such as fine-lines and wrinkles.

VItamin C helps brighten skin by blocking the process of skin darkening.

In a 2011 study, Sodium Ascorbyl Phosphate was found to have antibacterial properties. This may help treat acne.

Read more about other types of Vitamin C:

Learn more about Sodium Ascorbyl Phosphate

Sodium Hyaluronate

What it does: Humectant, Skin Conditioning

Community Rating: Loved

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate

Panthenol

What it does: Skin Conditioning

Community Rating: Loved

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

lt is a humectant, meaning that it helps the skin attract and retain moisture.

Another benefit is the anti-inflammatory abilities. This means that it's great for sensitive, irritation-prone skin.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

Learn more about Panthenol

Soluble Collagen

What it does: Humectant, Skin Conditioning

Community Rating: Liked

Soluble Collagen can help to reduce the effects of aging.

Niacinamide

What it does: Smoothing

Community Rating: Loved

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide

Polysorbate 20

What it does: Emulsifying

Community Rating: Very Disliked

Polysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.

As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.

Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.

The lauric acid used to create Polysorbate 20 is often derived from coconuts.

Polysorbate 20 may not be fungal acne safe.

Learn more about Polysorbate 20

Arnica Montana Flower Extract

What it does: Masking, Perfuming, Skin Conditioning

Community Rating: Liked

Arnica Montana Flower Extract is a fragrance.

Phenoxyethanol

What it does: Preservative

Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Glycerin

What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent

Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Allantoin

What it does: Skin Conditioning, Skin Protecting, Soothing

Community Rating: Loved

Allantoin plays a role in soothing and moisturizing the skin. Because of this, it is often added to products with strong active ingredients.

Some studies have shown this ingredient can promote wound healing with higher concentrations.

Allantoin is derived from the comfrey plant but produced synthetically for cosmetic products to ensure purity.

Learn more about Allantoin

Propylene Glycol

What it does: Humectant, Skin Conditioning, Solvent

Community Rating: Very Disliked

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may deliver a rash when using this ingredient.

Learn more about Propylene Glycol

Tetrasodium EDTA

What it does:

Community Rating: Very Disliked

Tetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.

Tetrasodium EDTA comes as a white solid and is soluble in water.

Ethylhexylglycerin

What it does: Skin Conditioning

Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Embed Ingredients

Here's what our community thinks of the 14 ingredients in this product ✨

64% are loved or liked

7% have mixed ratings

29% are disliked or very disliked

0% have no rating yet

When to use

Here's some more info on how this product is used by our community.

Directions

1. During morning and evening routine, apply a few drops of serum to your clean skin by gently massaging until it is completely absorbed.
2. Follow with moisturizer.