Know Beauty Glacial Bay Clay Mask

Sunscreens containing bentonite display higher water resistance and stay on the skin for much longer. The sunscreens containing bentonite also show higher potency and UV light absorbtion.

Bentonite is naturally created from volcanic ash and several natural weathering/hydrothermal processes.

A common usage of bentonite is removing excess protein from white wines. Bentonite contains a property of being able to absorb large amounts of protein from aqueous solutions.

Phyllosilicate clay has a structure formed by sheets.

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Here's what the research shows:

In-vitro shows it calms inflammation signals; the most skin-relevant study put a kelp extract on human skin cells and then hit them with inflammatory triggers. The kelp-treated cells produced less of the inflammatory messenger molecules that normally get released.

In a realistic 3D model of skin, the pre-treated tissue held onto its cell-to-cell "seals" better and leaked less water (basically the lab version of a strong vs. weak skin barrier).

Two honest notes: the seal effect only showed up in the 3D model and at higher doses the extract started harming the cells (so more might not be better)

Fucoidan is why kelp gets talked about; it's the sulfated sugar molecule that brands like to name-drop. When four fucoidans were compared, the one from Macrocystis pyrifera was the most active. Just know this was from immune research and not skincare research.

On real people, the numbers look good (with an asterisk). The strongest evidence is all on Macrocystis Pyrifera Ferment inside one company's finished serum and not the plain extract.

Using it twice daily for eight weeks raised skin moisture 16 percent and cut water loss through the skin by 11 percent. A stripping test that repeatedly tapes and peels the skin surface found treated skin held up 30 percent better.

The standout result: half the face was prepped for three weeks and then the whole face got a 70 percent glycolic peel. The prepped side had recovered 71 percent of its barrier versus 23 percent untreated two hours later. A separate review also reported less visible redness and improvement in visible aging measures.

Three asterisk: It's the ferment, not the extract. The kelp isn't necessarily doing all the work since it's the whole formula. And it was funded by The Estée Lauder Companies with several authors on staff.

There's no fixed concentration published for this ingredient but real-world use survey shows this ingredient can be used up to 36%. There's an extra wrinkle for leave-on products since these extracts are usually supplier pre-diluted in water, glycerin, or propanediol.So "5%" on the bottle might mean under 1% for actual kelp solids.

On allergies: kelp is naturally iodine-rich, so people with a known iodine or seafood ingredient sensitivity should patch test.

You'll see algae listed as a 5/5 on a lot of pore-clogging charts and that number doesn't come from anywhere; it's not in the original rabbit-ear studies that most comedogenic ratings trace back to.

The reasoning behind the reputation is that seaweed is high in iodine and iodine can trigger acne-like breakouts when eaten. This traces back to a 1976 letter in Archives of Dermatology describing two women whose breakouts cleared after they stopped taking high-dose kelp supplements orally.

And the reaction of these two women wasn't clogged pores at all: it was an iodine-triggered pustular rash. Later research found normal dietary iodine doesn't meaningfully affect acne either and nobody has shown topical algae delivers enough iodine to matter.

What we do have is dozens of brown and red algae ingredients found to be non-irritating and non-sensitizing, and a handful of studies that found algae compounds may actually help acne.

However, plenty of people do report breaking out from algae-containing products. Skin is individual and it's worth avoiding if yours has reacted to algae before.

Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.

Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.

Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.

They contain shikimate dehydrigenase, an enzyme shown to help reduce inflammation and soothe the skin.

The amino acids found in cucumbers help nourish our skin's natural acid mantle (it's an important part of our skin barrier). This slightly acidic film acts as a barrier to protect us from bacteria, viruses, and other contaminants.

Unless you have an allergy to cucumbers, this is generally a non-irritating ingredient.

Fun fact: Cucumis Sativus is native to South Asia and can now be found on every continent.

Lab research on specialized corn kernel extracts have shown increase collagen deposition in fibroblast cell models; however, human clinical data is needed to support this.

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

Unlike most brighteners that target tyrosinase (the enzyme that synthesizes melanin), TXA works further upstream. It basically blocks your cells from receiving the signal to produce pigment.

This makes it one of the rare actives that works on three pathways at once:

This makes it effective for treating melasma, post-inflammatory hyperpigmentation (PIH), and sun-induced dark spots.

The most effective cosmetic concentration sits between 2-5% and going higher doesn't boost results.

Side effects are generally mild; occasional irritation, flaking, or dryness have been reported at the start of use. Overall, this ingredient is pretty well tolerated, even by sensitive skin types.

Another perk of this ingredient is that it does not cause photosensitivity, so it's safe to use in the AM and PM.

"Does it actually penetrate?" is the part that gets argued about online and the honest answer from research + clinical trials at this time is "yes, but not easily."

TXA is a small molecule that loves water and carries both a positive and negative charge at the same time. Skin's outer layer is oily so a water-loving molecule like this has a hard time getting through it. Liu et al. 2021 showed that it doesn't really stick around well in the deeper layer where pigment-making cells actually live.

A 2025 paper puts it simply: penetration is poor and it depends heavily on how the product is formulated (Winn et al., J Cosmet Dermatol).

But "poor" isn't "none" and the research is fairly clear that topical TXA does something. A 2026 review that pooled results from multiple studies found it helped with moderate melasma but it didn't outperform hydroquinone. Some individual studies at 3% and 5% went head to head with hydroquinone and help up well.

So the fair takeaway is that it works, it's just slower and fussier about formulation than other actives (how the serum is built matters a lot).

There's real evidence here and it's not just clinic marketing. Reviews of microneedling plus TXA report less pigmentation, less melanin, and less redness (Zhang et al., Chinese Journal of Plastic and Reconstructive Surgery, 2024).

The most useful study compared 42 patients getting microneedling plus TXA against microneedling on its own; the group that got the acid saw much bigger improvement. This suggests the acid is pulling its weight and the needling isn't doing all the work.

Just two things worth flagging here:

Oral TXA also works well for melasma and gets used in clinics. However, it is a systemic drug with clotting-related risks and needs a prescription. Injections into the skin have also been studied with good results.

Neither is something a cosmetic product can do, but they help explain why so much attention goes into getting the topical version right.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Because lactic acid molecules are larger than glycolic acid, they don’t penetrate as deeply. This means they’re less likely to sting or irritate, making it a great choice for beginners or those with sensitive skin.

Like glycolic acid, it can:

Lactic acid also acts as a humectant (like hyaluronic acid). It can draw water into the skin to improve hydration and also plays a role in the skin's natural moisturizing factor (NMF) in the form of sodium lactate.

Studies show it can boost ceramide production to strengthen the skin barrier and even help balance the skin’s microbiome.

To get results, choose products with a pH between 3-4.

Lower strengths (5-12%) focus on surface exfoliation; higher strengths (12% and up) can reach deeper in the dermis (deeper, supportive layer) to improve skin texture and firmness over time.

Though it was originally derived from milk, most modern lactic acid used in skincare is vegan. It is made through non-dairy fermentation to create a bio-identical and stable form suitable for all formulations.

When lactic acid shows up near the end of an ingredient list, it usually means the brand added just a tiny amount to adjust the product’s pH.

Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.

Lactic acid is truly a gentle multitasker: it exfoliates, hydrates, strengthens, and brightens. It's a great ingredient for giving your skin a smooth, glowing, and healthy look without the harshness of stronger acids.

Read more about some other popular AHA's here: