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e.l.f. cosmetics Wow Brow Gel Ingredients Explained

Color: Brunette
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Updated on January 30, 2024 Submitted by AlyssaWilhoite_442

Overview

What it is

Eyebrow with 21 ingredients that contains exfoliants and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for fighting acne, brightening skin and oily skin

Free From

It doesn't contain any common allergens, fragrances, oils, parabens, silicones or sulfates

Fun facts

e.l.f. cosmetics is from United States. This product is used in 7 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

Vitamin E
Exfoliators

Benefits

Good For Oily Skin
Acne Fighting
Brightening

Concerns

Drying
May Worsen Oily Skin (3)
Irritating
Rosacea
Eczema (2)

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning, Solvent
2
Antimicrobial, Astringent, Masking, Solvent
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
3
Astringent, Emulsion Stabilising, Skin Conditioning
1 / 0
Not safe for Fungal Acne Icon
4
Solvent
May worsen Oily Skin IconNot safe for Fungal Acne Icon
5
Emollient, Emulsifying
1 / 0
Not safe for Fungal Acne Icon
6
Abrasive, Absorbent, Cosmetic Colorant
0 / 0
Exfoliant IconGood for Oily Skin IconHelps fight Acne Icon
7
Absorbent
0 / 0
8
0 / 0
Not safe for Fungal Acne Icon
9
Cosmetic Colorant
May worsen Eczema Icon
10
Solvent
May worsen Oily Skin IconNot safe for Fungal Acne Icon
11
12
Antioxidant, Skin Conditioning
0 / 0
Vitamin E IconAntioxidant IconHelps brighten skin Icon
13
14
Preservative
Preservative Icon
15
Emulsion Stabilising
Not safe for Fungal Acne Icon
16
17
18
Emollient, Humectant, Skin Conditioning
19
Skin Conditioning
20
Emulsifying
0 / 0
Not safe for Fungal Acne Icon
21
Cosmetic Colorant

Ingredients Explained

This product contains 21 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
2
What it does: Antimicrobial, Astringent, Masking, Solvent
Community Rating: Very Disliked

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

These alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Fatty alcohols come from plant oils such as coconut oil. These can help hydrate the skin and are non-irritating. Some fatty alcohols include cetyl and stearyl alcohol.

Learn more about Alcohol
3
What it does: Astringent, Emulsion Stabilising, Skin Conditioning
Community Rating: Very Disliked

Euphorbia Cerifera Cera is AKA as Candelilla wax. It is a natural emollient and helps give products a thick consistency.

This ingredient may not be Malassezia safe.

This wax comes from a shrub native to Mexico. Since it is a plant derived wax, it is considered vegan.

Learn more about Euphorbia Cerifera Cera
4
What it does: Solvent

C10-13 Isoparaffin isn't fungal acne safe. It can be bad for oily skin.

5
What it does: Emollient, Emulsifying
Community Rating: Disliked

Glyceryl Stearate is a mix of glycerin and stearic acid.

Glyceryl Stearate is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.

As an emollient, it helps soften skin and supports barrier-replenishing ingredients.

In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced. The human body also creates Glyceryl Stearate naturally.

Learn more about Glyceryl Stearate
6
What it does: Abrasive, Absorbent, Cosmetic Colorant
Community Rating: Liked

Kaolin is a clay. It is used for oil control and to help minimize pores. Like other clays, kaolin has the ability to absorb excess sebum or oil. This can help clean out pores and mattify the skin.

Some types of kaolin may have exfoliating properties. When water is added to kaolin, it becomes a paste with small abrasive particles.

Most kaolin is a white color, but may be pink/orange/red depending on where it comes from.

The name 'kaolin' comes from a Chinese village named 'Gaoling'. Kaolin clay comes from rocks rich in kaolinite. Kaolinite, the mineral, has a silicate layered structure. Kaolinite is formed from chemical weathering of aluminum siilicate minerals.

Besides skincare, kaolin is commonly used to make glossy paper, in ceramics, toothpaste, and as medicine to soothe stomach issues.

Learn more about Kaolin
7
What it does: Absorbent
Community Rating: Disliked

Magnesium Aluminum Silicate is a type of silica. It comes from naturally occuring minerals such as silicate ores and clay.

Magnesium aluminum silicate is used for enhancing texture and as an absorbent. Due to its large molecular size, it is unable to be absorbed into the skin.

Like other types of silica, this ingredient can be used to thicken a product. As an absorbent, it may be used to absorb extra water or help prevent clumping.

Learn more about Magnesium Aluminum Silicate
8
What it does:
Community Rating: Very Disliked

Peg-100 Stearate is an emollient and emulsifier. PEGS are a hydrophilic polyether compound . There are 100 ethylene oxide monomers in Peg-100 Stearate. Peg-100 Stearate is polyethylene glycol ester of stearic acid.

Peg-100 Stearate helps keep skin soft by trapping moisture in. It helps prevent oil and water from separating in a product. By binding oil and water, it helps remove dirt and oil to be rinsed away.

9
What it does: Cosmetic Colorant
Community Rating: Very Disliked

Mica refers to a group of silicate minerals. Mica crystals are easily split to give products a shimmer. These crystals are able to reflect light to temporarily give your skin a glowy look.

Mica is found to be safe. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.

Mica can be naturally found throughout the world. However, some sources of mica may be controversial. In 2016, mica mined in the Jharkhand state in India was found to be using child labor. However, companies are able to source ethical mica affiliated with international organizations that monitor the mica supply chain.

Learn more about Mica
10
What it does: Solvent

C9-11 Isoparaffin isn't fungal acne safe. It can be bad for oily skin.

11
What it does:

We don't have a description for Nylon-66.

12
What it does: Antioxidant, Skin Conditioning
Community Rating: Liked

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
13
What it does:

Polyacrylate-13 is a type of acrylate polymer. Acrylate polymers are commonly used as adhesives in cosmetics.

Polyacrylate-13 creates a film to protect the skin. It is also used to thicken and stabilize a product. It works by making water a gel-like consistency. This gel consistency helps suspend particles.

Polyacrylate-13 is a copolymer of acrylic acid, acrylamide, sodium acrylate, sodium acryloyldimethyltaurate monomers

Learn more about Polyacrylate-13
14
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

15
What it does: Emulsion Stabilising
Community Rating: Disliked

Microcrystalline Wax is created by de-oiling petroleum. It is highly refined and purified before being added to cosmetics.

Microcrystalline Wax is used to enhance the texture and create even consistency. It helps stabilize a product by preventing ingredients from separating.

16
What it does:
Community Rating: Disliked

Polyisobutene is a synthetic polymer made from isobutene.

It is a film-forming agent and helps bind ingredients together.

Polyisobutene is not absorbed by the skin.

Learn more about Polyisobutene
17

We don't have a description for Sodium Glycerophosphate.

18
What it does: Emollient, Humectant, Skin Conditioning
Community Rating: Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
19
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

20
What it does: Emulsifying
Community Rating: Very Disliked

Polysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.

As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.

Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.

The lauric acid used to create Polysorbate 20 is often derived from coconuts.

Polysorbate 20 may not be fungal acne safe.

Learn more about Polysorbate 20
21
What it does: Cosmetic Colorant
Community Rating: Mixed

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Embed Ingredients

Here's what our community thinks of the 21 ingredients in this product ✨

19% are loved or liked
10% have mixed ratings
48% are disliked or very disliked
24% have no rating yet

When to use

Here's some more info on how this product is used by our community.

Directions

Start from the inner corner and follow the arch working in upward strokes. Can also be used as a top coat over brow powder or pencil.

Start from the inner corner and follow the arch working in upward strokes. Can also be used as a top coat over brow powder or pencil.

When to use

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Verified by SkinSort

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The data we've presented on this page has been verified by a member of the SkinSort Team.

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