Overview
What it is
Shampoo with 20 ingredients
Cool Features
It is vegan, cruelty-free, fungal acne (malassezia) safe, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates
Fun facts
100% Pure is from United States. This product is used in 2 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Aloe Barbadensis Leaf Juice
Skin ConditioningRosa Centifolia Flower Water
Skin ConditioningSodium Cocoate
CleansingAlgae
Skin ConditioningCollagen
MoisturisingGlycerin
HumectantCellulose
AbsorbentCitrus Aurantium Sinensis Fiber
Emulsion StabilisingHippophae Rhamnoides Extract
MaskingAcetum
Biotin
AntiseborrhoeicCamellia Sinensis Leaf Extract
AntimicrobialPyrus Malus Fruit
AstringentZingiber Officinale Root
Skin ConditioningRice Ferment Filtrate
Skin ConditioningCucumis Sativus Fruit
Skin ConditioningRosmarinus Officinalis Leaf
Skin ConditioningUrtica Dioica
Parfum
MaskingLonicera Caprifolium Extract
AstringentAloe Barbadensis Leaf Juice, Rosa Centifolia Flower Water, Sodium Cocoate, Algae, Collagen, Glycerin, Cellulose, Citrus Aurantium Sinensis Fiber, Hippophae Rhamnoides Extract, Acetum, Biotin, Camellia Sinensis Leaf Extract, Pyrus Malus Fruit, Zingiber Officinale Root, Rice Ferment Filtrate, Cucumis Sativus Fruit, Rosmarinus Officinalis Leaf, Urtica Dioica, Parfum, Lonicera Caprifolium Extract
Key Ingredients
Benefits
Concerns
Ingredients Explained
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceRosa Centifolia Flower Water is the steam distilled water from the petals of Rosa centifolia, a rose cultivated in France, Bulgaria, and Morocco. It has skin conditioning and soothing properties due to its rich antioxidant content.
Since it's the water-soluble part of distilling rose petals, it's lighter and more dilute than rose extract or essential oil.
Research suggests it can help counteract the enzymes involved in the breakdown of collagen and elastin and have antimicrobial activity against acne-related microorganisms. A comprehensive 2025 review confirmed that Rosa centifolia extracts demonstrate anti-inflammatory, antimicrobial, and antioxidant effects.
Learn more about Rosa Centifolia Flower WaterSodium cocoate is a salt created by saponifying coconut oil. It has cleansing and emulsifying properties.
As a cleansing agent, this ingredient helps reduce the surface tension of dirt, sebum, and other residue in skin and hair. This makes them easier to be rinsed away with water.
Algae is an informal term for a group of aquatic organisms that can conduct photosynthesis. It is estimated there are at least 30,000 types of algae.
In skincare, algae has many benefits. Algae can help thicken a product. Algae is also a great source for antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.
Algae can also help sooth and hydrate the skin.
Many different types of algae have different benefits.
Learn more about AlgaeCollagen is a big structural protein that your body uses to keep skin firm and bouncy. Despite the marketing, topically applied collagen doesn't "refill" the collagen in your skin.
The molecule is too big to pass through your skin barrier so intact Collagen physically can't get past the surface.
What it actually does in your skincare is work as a humectant and film-former: it binds water, lays down a light moisturizing film, and reduces water loss from the surface. This helps make skin feel smoother and temporarily plumper.
This ingredient has been found safe for use in cosmetics with clinical studies showing no irritation, sensitization, or phototoxicity. It's typically used at low concentrations (often a fraction of a percent up to a few percent).
Collagen will not increase sun sensitivity, but you should always wear sunscreen during the day.
Learn more about hydrolyzed collagen or soluble collagen.
Learn more about CollagenGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.
This ingredient has many functions:
Fun fact: Cellulose is the most abundant form of organic polymer on Earth.
Learn more about CelluloseWe don't have a description for Citrus Aurantium Sinensis Fiber yet.
Hippophae Rhamnoides Extract comes from the seabuckthorn plant.
The seabuckthorn plant contains carotenoids, palmitic acid, palmitoleic acid, Vitamin C, linoleic acid, and vitamin E.
The composition (and benefits) of the extract will depend on which part of the plant it comes from.
Learn more about Hippophae Rhamnoides ExtractAcetum is an acetic solution made from food grade vinegar such as apple, lemon, or tamarind.
Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinCamellia Sinensis Leaf Extract (tea extract) is one of the most well-researched plant extracts in skincare with an impressive resume.
Black tea, green tea, and oolong tea are all harvested from the Camellia Sinensis plant.
Studies show green tea extract and its catechins (like epigallocatechin gallate (EGCG)) help your skin cells product energy more efficiently and reducing the number of free-radicals that can damage your skin from the inside.
In lab-grown skin models, this translated to younger, healthier, and stronger skin.
There's also good sun protection data; researchers saw less DNA damage and redness on human skin when green tea was applied before UVB exposure. And the more they applied, the better the protection.
Needless to say, this ingredient shouldn't replace your sunscreen. But it is a great supportive ingredient that you can already find in many sunscreens and antioxidant serums.
A 2009 study found a 2% green tea lotion was effective for mild-to-moderate acne thanks to its anti-inflammatory and mild antimicrobial activity.
The quality of the extract matters a lot here:
Good extracts contain 50-90% catechins while lower quality ones are mostly there for marketing. We recommend reaching out to the brand if you have questions about the quality or source of their ingredients.
Human Repeated Insult Patch Testing showed no irritation or sensitization at use concentrations (0.86% in leave-on products and up to 30% as leaf water).
Learn more about Camellia Sinensis Leaf ExtractPyrus Malus Fruit is the scientific name for the apple.
Apples are rich in Vitamin C, sugars, and antioxidants.
Zingiber Officinale is more commonly known as ginger.
Studies show the ginger root has antioxidant, anti-inflammation, and antimicrobial properties.
Rice Ferment Filtrate is created by fermenting rice, or oryza sativa. A common name for this ingredient is sake, the traditional Japanese fermented rice alcoholic beverage.
Rice ferment is skin-conditioning and contains anti-aging components.
Rice contains numerous antioxidants which may help with anti-aging, such as vitamin E. Antioxidants help stabilize free-radical molecules. Unstable free-radical molecules may damage your skin cells and accelerate signs of aging.
A study from 2013 found fermented rice water to help decrease sun damage by increasing collagen production.
Learn more about Rice Ferment FiltrateCucumis Sativus Fruit is also known as the cucumber. Cucumis Sativus is native to South Asia and can now be found on every continent.
Cucumbers are mostly made up of water (95%), and the other 5% is composed of: vitamin C,, caffeic acid, fatty acids, amino acids, and other minerals.
Cucumbers have anti-aging, anti-inflammatory, and hydrating properties.
Learn more about Cucumis Sativus FruitRosmarinus Officinalis Leaf comes from the Rosemary plant. Rosemary is native to the Mediterranean.
Rosemary leaves can help protect your skin against damage from free-radical molecules. It contains many antioxidants such as rosmarinic acid and caffeic acid. Rosemarinic acid has been found to help soothe skin conditions such as eczema and acne.
We don't have a description for Urtica Dioica yet.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumThis ingredient is derived from parts of the Italian honeysuckle plant. It has astringent, antioxidant, and antimicrobial properties.
Honeysuckle has a natural fragrance.
Learn more about the benefits of Italian honeysuckle here.
Learn more about Lonicera Caprifolium ExtractReviews
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Where it's from
100% Pure is a American brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published April 21, 2024 • Added by KateStudzinski