Versus

Aveeno Daily Moisturizing Lotion Versus E45 Moisturising Body Lotion

General Moisturizer
General Moisturizer
American Brand United States
British Brand United Kingdom

Updated on May 18, 2025

Overview

What they are

These products are both general moisturizers. They have a total of 3 ingredients in common

Free From

They both do not contain any sulfates

What's Inside

They both contain oils

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

What's inside (and what isn't)

What's inside (and what isn't)

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Concerns

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient

Petrolatum is more commonly known as petroleum jelly. It is created by mixing waxes and mineral oils.

This ingredient is effective at reducing water loss by 99%. This is because it is an occlusive. Occlusives create a hydrophobic barrier on the skin to prevent evaporation. This property makes it great for hydrating dry skin.

Pro tip: Use occlusives, such as this ingredient, on damp skin for the best results.

The quality or origin of petrolatum is only known when disclosed by the brand. Most cosmetic petrolatum has gone through several purification stages.

Another benefit of occlusives is it protects your skin against infection or allergies.

Petrolatum may not be safe for fungal-acne. Studies show mineral oil / petroleum leads to the growth of M. Furfur, a type of yeast.

Learn more about Petrolatum
Emollient, Masking

Isopropyl Palmitate is a texture enhancer and emollient. It is an ester of isopropyl alcohol and palmitic acid.

Palmitates are emollients. Emollients help keep your skin soft and smooth by creating a barrier that traps moisture in.

When added to cosmetics, Isopropyl Palmitate creates a silky texture and improves spreadability.

Isopropyl Palmitate may not be fungal acne safe. It can worsen acne prone skin.

Learn more about Isopropyl Palmitate

When to use

388 Routines
49% use in am
51% use in pm
97% use every day
When to use See routines that use it ->
37 Routines
51% use in am
49% use in pm
97% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Aveeno Daily Moisturizing Lotion 10 ingredients

4.0 /5
from 4 ratings
Absorbs Well (2) Great Value (2) Hydrating (2)
Eggy's avatar

Eggy

1 year ago
Review

I use this every other day and it’s great, unlike other moisturisers that I use, it soaks in and it makes your skin look calmer. Some moisturisers can make the redness visibly worse. But this doesn’t. I recommend! I’ve been using it for years now!

#great value
#hydrating
#light
#absorbs well
Chocoholic2102's avatar

Chocoholic2102

1 year ago
Review

It’s comforting and my skin never has adverse reactions to it

E45 Moisturising Body Lotion 13 ingredients

1.0 /5
from 1 rating
Broke Me Out (1) Irritating (1)
Quayrah's avatar

Keira

2 months ago
Review

Used this when I developed dermatagraphia and worked well for a while but I believe this has caused me cysts on my forehead and definetley increased my oiliness. I’ve yet to try a different moisturiser to see if it’s true but I have a gut feeling

#broke me out
#irritating