Overview
What it is
Face cleanser with 16 ingredients
Cool Features
It is vegan and reef safe
Suited For
It has ingredients that are good for dry skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
Wild Skincare is from Canada.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningDecyl Glucoside
CleansingCocamidopropyl Betaine
CleansingGlycerin
HumectantFucus Vesiculosus Extract
EmollientPhenoxyethanol
PreservativeLactobacillus/Kelp Ferment Filtrate
Skin ConditioningChamomilla Recutita Extract
Skin ConditioningRosa Canina Fruit Oil
EmollientLedum Groenlandicum Oil
MaskingThuja Occidentalis Leaf Oil
MaskingAloe Barbadensis Leaf Juice
Skin ConditioningCitric Acid
BufferingXanthan Gum
EmulsifyingSodium Benzoate
MaskingPotassium Sorbate
PreservativeWater, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, Fucus Vesiculosus Extract, Phenoxyethanol, Lactobacillus/Kelp Ferment Filtrate, Chamomilla Recutita Extract, Rosa Canina Fruit Oil, Ledum Groenlandicum Oil, Thuja Occidentalis Leaf Oil, Aloe Barbadensis Leaf Juice, Citric Acid, Xanthan Gum, Sodium Benzoate, Potassium Sorbate
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterDecyl Glucoside is a plant-derived surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.
Like all surfactants, it works by lowering the surface tension between water and oil. This makes it so that dirt, sebum, and makeup can be lifted off your skin and rinsed away. It also produces a dense and creamy foam.
Because it has a neutral charge, it is compatible with a wide range of ingredients and stays stable across a broad pH range/water hardiness conditions.
Patch testing has shown it to have the lowest irritation potential among common cleansing surfactants (like SLS).
Typical use levels range from 5-20% in rinse-off cleansers.
One thing worth knowing: The American Contact Dermatitis Society named the parent family, alkyl glucosides, "Allergen of the Year" in 2017. The prevalence of allergy is pretty low but be sure to patch test if you've reacted to "gentle" or sulfate-free cleansers before.
This ingredient is fungal acne safe because the fatty alcohol portion of this ingredient is not within the C11-24 chain length that Malassezia can metabolize.
Learn more about Decyl GlucosideCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinFucus Vesiculosus Extract is derived from a type of brown algae.
Algae is an informal term for a group of aquatic organisms that can photosynthesize. It is estimated there are at least 30,000 types of Algae.
Fucus Vesiculosus Extract contains antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.
Fucus Vesiculosus Extract is also rich in sodium, potassium, and amino acids.
Many different types of algae have different benefits.
Learn more about Fucus Vesiculosus ExtractPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
This ingredient is made by fermenting brown seaweed with Lactobacillus (the same family of microbes used to make yogurt).
Fermentation helps breaks down kelp's tough cell walls so the good stuff inside, like water-binding sugars (fucoidan and alginic acid), amino acids, and minerals like iodine, magnesium, and copper, can be useful to your skin.
The Lactobacillus also leaves behind its own helpful byproducts (think of these like the "leftovers" from fermentation) in the mix.
Topically, it mainly acts as a humectant with mild emollient properties. Fucoidan and brown-algae phenolics have well-documented antioxidant and anti-inflammatory activity.
In vitro studies on fermented-kelp broth have shown free-radical scavenging, tyrosinase inhibition, and support for keratinocyte viability.
There is nothing in this ingredient for Malassezia to feed on since Lactobacillus primarily produces water-soluble lactic acid and there are no oils in kelp.
Learn more about Lactobacillus/Kelp Ferment FiltrateThis ingredient comes from the Chamomile flower.
Chamomile is rich in antioxidants and has anti-inflammatory properties. Several compounds found in chamomile help with soothing, such as bisbolol.
Antioxidant components in chamomile help fight free-radical molecules. These unstable molecules may damage your skin cells. By stabilizing them, antioxidants may help reduce the signs of aging.
Ancient Greeks, Romans, and Egyptians used Chamomile to treat skin redness and dryness. Chamomile has also been used to help with stomach issues.
Learn more about Chamomilla Recutita ExtractRosa Canina Fruit Oil is a non-fragrant plant oil that has earned its skincare reputation through chemistry.
It's dominated by fatty acids like linoleic acid (~35-55%), alpha-linolenic acid (~17-27%), and oleic acid (~14-22%). This is the exact profile that supports skin barrier, locks in hydration, and calms inflammation.
A 2024 review found evidence for the Rosa canina species supports its use for scarring, hyperpigmentation, wrinkles, and atopic dermatitis; this was mostly credited to its vitamin C content and fatty acid composition as the primary active mechanisms.
You might see this ingredient marketed as a "natural retinol". Some rosehip seed oils contains traces of all-trans-retinoic acid but these trace amounts are far below biologically active levels.
The Cosmetic Ingredient Review Panel has deemed this ingredient safe and it's well-tolerated.
Fungal acne: The fatty acids of this oil fall into the C11-24 range that Malassezia yeast can metabolize, so this ingredient may not be fungal acne safe.
Learn more about Rosa Canina Fruit OilLedum Groenlandicum Oil is an oil.
Thuja Occidentalis Leaf Oil is a fragrance and is an oil.
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumSodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoatePotassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.
Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.
You'll often find this ingredient used with other preservatives.
Learn more about Potassium SorbateReviews
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Where it's from
Wild Skincare is a Canadian brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated February 18, 2025 • Added by nadineclark