W7 Contour Stick Fair

W7 Contour Stick

Color: Fair
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Overview

What it is

Contour with 14 ingredients that contains exfoliants

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for oily skin

Free From

It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates

Fun facts

W7 is from United Kingdom.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Explained

Ethylhexyl Palmitate, also known as octyl palmitate, is created from 2-ethylhexyl alcohol and palmitic acid.

In cosmetics, it plays many roles:

One thing worth noting: a controlled study found this ingredient applied under occlusion to acne-prone subjects increased microcomedones. Just keep in mind this was under occlusive conditions and don't reflect how most products are used day-to-day.

For most people, this is a well-tolerated and lightweight ingredient.

This ingredient may not be fungal acne safe because it is a fatty acid ester.

Learn more about Ethylhexyl Palmitate
Skin Conditioning

Paraffin is a solid wax that pulls its weight as an emollient, occlusive, and consistency-booster.

It softens skin and lays down a protective film to slow water loss and gives products a stable body and structure.

The cosmetic grade stuff is highly refined with a solid safety record. The CIR Expert Panel has repeatedly reaffirmed this ingredient to be safe in current practices of use and concentration.

The worry about carcinogenic compounds only applies to industrial grades, not the purified version used in skincare.

Despite its reputation, the highly reformed form is non-comedogenic and doesn't penetrate deeply into skin.

The good news for fungal-acne prone folks: the Malassezia yeast feeds on fatty acids and lipids and paraffin doesn't contain any of these (so there's nothing for the yeast to metabolize). This ingredient is considered fungal acne safe.

Learn more about Paraffin
Emollient, Skin Conditioning

Cetearyl Ethylhexanoate is derived from cetearyl alcohol and sorbic acid.

It is an emollient and helps hydrate the skin. Emollients form a barrier on the skin to prevent water from escaping.

Emollient, Skin Protecting, Solvent

Paraffinum Liquidum is a highly-refined cosmetic-grade mineral oil. It is also known as liquid paraffin.

Despite its controversial reputation, the science is pretty clear: it's one of the most well-studied and effective moisturizing ingredients out there.

As an occlusive, it forms a protective layer on the skin that locks in moisture and prevents transepidermal water loss (TEWL). This makes it especially great for compromised skin barriers.

The "it clogs your pores" myth has been around for decades; a study found that industrial-grade mineral oil may be comedogenic but cosmetic-grade mineral oil is not (these two are very, very different).

A 2017 review concluded that cosmetic use of mineral oils and waxes does not present a risk to consumers due to absorption.

Mineral oil got a bad rap from the old rabbit ear studies. When tested on actual human skin, cosmetic-grade mineral oil showed no comedogenic activity. The rating of 0 is a correction of outdated science.

Mineral oil is an inert substance with no fatty acids so there's nothing to feed Malassezia. This ingredient is fungal acne safe.

Learn more about Paraffinum Liquidum
Emulsion Stabilising

Ozokerite is a naturally occuring mineral wax. In cosmetics, ozokerite is used as a texture enhancer.

Ceresin wax is derived from this ingredient.

The melting point of ozokerite is 58-100 C.

Ozokerite is found all over the world including Scotland, the US, and India.

Learn more about Ozokerite
Emollient, Emulsifying, Surfactant

Pentaerythrityl Tetraisostearate is a synthetic emollient and "skin-feel" ingredient that spreads well and leaves a non-sticky finish with high gloss.

In makeup, it also doubles as a pigment-wetting agent for better color payoff.

It's a well-vetted ingredient for safety and does not penetrate into skin due to its large molecule size.

Because it's a long-chain fatty acid ester, this ingredient may not be fungal acne or Malassezia safe.

Learn more about Pentaerythrityl Tetraisostearate

Aluminum Starch Octenylsuccinate is a synthetic powder used as an absorbent, thickener, and anti-caking agent.

As an absorbent, it is great at mattifying skin by soaking up the oil. This is why you'll find it in a range of products from makeup to moisturizers.

This ingredient is considered a modified starch. Starch can also be found naturally in plants.

One study from 1991 found that 5% of this ingredient enhanced titanium dioxide SPF by as much as 40%. The study found 1% titanium dioxide had a 5.6 SPF and adding 5% of aluminum starch octenylsuccinate boosted it to an SPF of 8.1

Although ā€œaluminumā€ in an ingredient name can raise red flags for some consumers, the form and usage context matter significantly. For typical topical applications, there is no substantial evidence of health risks - such as cancer, neurotoxicity, or systemic ā€œaluminum overload.ā€

Learn more about Aluminum Starch Octenylsuccinate
Cosmetic Colorant

Mica is a naturally occurring mineral used to add shimmer and color in cosmetics. It can also help improve the texture of a product or give it an opaque, white/silver color.

Serecite is the name for very fine but ragged grains of mica.

This ingredient is often coated with metal oxides like titanium dioxide. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.

Learn more about Mica
Astringent, Emulsion Stabilising, Skin Conditioning

Euphorbia Cerifera Cera (aka candelilla wax) is a vegan stand-in for beeswax. It is a plant-derived wax that functions as an astringent, emulsion stabilizer, film-former, and skin conditioner.

On skin, it forms a protective barrier that helps lock in moisture while it enhances product stability, prevents separation, and helps color last longer in makeup.

This ingredient is generally safe for use in cosmetics with one nuance: some grades of candelilla wax can naturally contain benzyl alcohol at concentrations high enough to require declaration under EU labeling rules. This isn't a concern for most people but relevant for those with fragrance sensitivities.

Candelilla wax contains fatty acids (mainly C31) and wax esters that can be used by the Malassezia yeast, so this ingredient may not be fungal acne safe.

You might see Euphorbia Cerifera "Wax" instead of "cera". This is because some brands, databases, or labels use it interchangeably; they're the same ingredient.

Learn more about Euphorbia Cerifera Cera
Emulsifying, Skin Conditioning

We don't have a description for Glycol Montanate yet.

Abrasive, Emulsion Stabilising, Masking

Synthetic Wax is a manufactured hydrocarbon wax. In formulas, it works as an occlusive emollient that helps reduce water loss and improves the spreadability of products.

Research comparing synthetic wax to traditional mineral-derived products found that formulas containing it perform as well for skin hydration.

It is considered non-comedogenic and vegan-friendly.

It has a well-established safety record by the CIR Expert Panel for Cosmetic Ingredient Safety.

Learn more about Synthetic Wax
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.

The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.

A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.

There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:

Please note, whether a product reduces visible or blue light depends on things like:

In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.

Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.

So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.

Learn more about Iron Oxides

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Where it's from

W7 is a British brand

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Ā· Published February 9, 2026 Added by Rieza