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Rebrand Skincare Power Serum

Name: Power Serum
Brand: Rebrand Skincare

This brightening serum is formulated around Lactobacillus/Punica Granatum Fruit Ferment Extract to fade the look of dark spots.

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What's inside

Ingredients List

Water

Skin Conditioning

Glycerin

Humectant

0 / 0 Helps hydrate Dry Skin Icon

Pentylene Glycol

Skin Conditioning

3-Glyceryl Ascorbate

Antioxidant

Lactobacillus/Punica Granatum Fruit Ferment Extract

Antioxidant

Terminalia Ferdinandiana Fruit Extract

Antioxidant

Gardenia Florida Flower Extract

Skin Conditioning

Gardenia Jasminoides Fruit Extract

Maltodextrin

Xanthan Gum

Caprylyl Glycol

1,2-Hexanediol

Sodium Gluconate

Potassium Sorbate

Citric Acid

Water, Glycerin, Pentylene Glycol, 3-Glyceryl Ascorbate, Lactobacillus/Punica Granatum Fruit Ferment Extract, Terminalia Ferdinandiana Fruit Extract, Gardenia Florida Flower Extract, Gardenia Jasminoides Fruit Extract, Maltodextrin, Xanthan Gum, Caprylyl Glycol, 1,2-Hexanediol, Sodium Gluconate, Potassium Sorbate, Citric Acid

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Key Ingredients

Benefits

Concerns

Ingredients Explained

Water

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

Glycerin

Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Pentylene Glycol

Skin Conditioning, Solvent

Pentylene Glycol (1,2-pentanediol) is a multitasking little diol with three main roles in a formula:

Research on alkanediols (the family pentylene glycol belongs to) show they work by disrupting microbial cell membranes. This disruption helps the primary preservative system in a product work more effectively at lower doses.

On the safety side, the Cosmetic Ingredient Review Expert Panel has concluded this ingredient to be safe as used in current cosmetic practices + concentrations.

Typical use levels in a formula run about 1-5%.

Learn more about Pentylene Glycol

3-Glyceryl Ascorbate

Antioxidant, Humectant

3-Glyceryl Ascorbate is a form of Vitamin C and is an antioxidant.

Lactobacillus/Punica Granatum Fruit Ferment Extract

Antioxidant, Skin Conditioning

This one is the fancy name for pomegranate enzyme. It is created by fermenting pomegranate (Punica Granatum) with Lactobacillus bacteria.

The fermentation step breaks down the fruit's bound polyphenols into smaller, more skin-available forms. Most notably, Punicalagin gets converted into Ellagic Acid.

What you end up with is a water-loving ingredient packed with plant antioxidants and a gentle skin-dissolving enzyme that works in two ways:

1) it fights daily damage from things like pollution and UV
2) it lightly loosens dead skin cells on the surface for a smoother, brighter look.

The antioxidant side is the better studied half. Pomegranate's natural compounds help neutralize unstable molecules that damage skin cells and lab studies on skin cells show they can also help calm inflammation.

Exfoliation from this ingredient is soft; it gently loosens dead skin cells on the surface. Even manufacturers admit it's not as strong as AHAs like glycolic acid.

A 2022 human trial on a fermented pomegranate serum reported improvements in moisture, brightness, elasticity, spots, and collagen density after 4-8 weeks.

This ingredient is recommended to be used at 1-3% by suppliers. Since the Lactobacillus is a fermenting organism rather than live culture in a final product, there's no known fungal acne concern.

Just be sure to patch test or avoid if you have known pomegranate allergies.

Learn more about Lactobacillus/Punica Granatum Fruit Ferment Extract

Terminalia Ferdinandiana Fruit Extract

Antioxidant, Bleaching

Terminalia Ferdinandiana Fruit Extract is from the Kakadu plum. The Kakadu plum is native to northern Australia. The Kakadu plum holds the record for having the highest amount of natural vitamin C.

This ingredient is an antioxidant. Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals and thus may reduce the signs of aging.

The high vitamin C content of Kakadu plum also helps lighten skin. Vitamin C has been shown to block the process of skin darkening that leads to hyperpigmentation.

Kakadu plums have been used by indigenous cultures as medicine to help treat colds and as an antiseptic.

Learn more about Terminalia Ferdinandiana Fruit Extract

Gardenia Florida Flower Extract

Skin Conditioning

We don't have a description for Gardenia Florida Flower Extract yet.

Gardenia Jasminoides Fruit Extract

Cosmetic Colorant

We don't have a description for Gardenia Jasminoides Fruit Extract yet.

Maltodextrin

Absorbent, Emulsion Stabilising, Skin Conditioning

Maltodextrin is a plant-derived carbohydrate made by breaking down starch (usually from corn, potato, or rice). In cosmetic formulas, it's a multitasking absorbent, emulsion stabilizer, and skin conditioner.

This ingredient is mostly used to stabilize emulsions and improve the powdery, non-greasy feel of products (like dry shampoos).

Safety-wise, this ingredient is pretty solid; it's even recognized as a food additive. Both animal and clinical studies found no adverse effects at the levels used in cosmetics.

Industry data shows this ingredient is used up to 45.7% in spray products and up to 33% in powder products.

Learn more about Maltodextrin

Xanthan Gum

Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

Caprylyl Glycol

Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.

Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.

Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Learn more about Caprylyl Glycol

1,2-Hexanediol

Skin Conditioning, Solvent

1,2-Hexanediol is a synthetic liquid and another multi-functional powerhouse.

It is a:

Humectant, drawing moisture into the skin
Emollient, helping to soften skin
Solvent, dispersing and stabilizing formulas
Preservative booster, enhancing the antimicrobial activity of other preservatives

Sodium Gluconate

Skin Conditioning

This is the synthetic salt of gluconic acid, a form of PHA and mild exfoliant.

It is mainly used to stabilize oil and butter formulations from going bad. Sodium gluconate is a humectant, pH regulator, and chelating agent.

Chelating agents help neutralize unwanted metals from affecting the formulation.

Sodium gluconate is water-soluble.

Learn more about Sodium Gluconate

Potassium Sorbate

Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate

Citric Acid

Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid