Ancient Wisdom Vitamin C Serum

Unless it is specified to be non-alcohol, many types of witch hazel ingredients are distilled in denatured alcohol.

Witch Hazel water is an astringent, anti-inflammatory antioxidant, and antibacterial ingredient.

It contains tannins. Tannins have a drying effect when used on skin by constricting proteins. The constriction also minimizes the appearance of pores.

Both the tannins and fragrance found in witch hazel may be skin-sensitizing.

Witch hazel water gets anti-inflammatory and antibacterial properties from its catechin and gallic acid content.

Indigenous groups have used witch hazel to help treat inflammation in North America for centuries.

However, alcohol denat. is not all that bad.

Due to its low molecular weight, alcohol denat. tends to evaporate quickly. One study on pig skin found half of applied alcohol evaporated in 10 seconds and less than 3% stayed on skin.

This also helps other ingredients become better absorbed upon application.

Studies are conflicted about whether this ingredient causes skin dehydration. One study from 2005 found adding emollients to propanol-based sanitizer decreased skin dryness and irritation. Another study found irritation only occurs if your skin is already damaged.

Small amounts of alcohol are generally tolerated by oily skin or people who live in humid environments.

The rule of thumb is if this alcohol is near the end of an ingredients list, it will probably not affect your skin much.

Also...

This ingredient has antimicrobial and solvent properties.

The antimicrobial property helps preserve products and increase their shelf life. As a solvent, it helps dissolve other ingredients.

Other types of astringent alcohols include:

Aloe leaves also contain many vitamins, such as Vitamins A, C, and E. These vitamins are all antioxidants that can reduce skin damage from free-radical molecules.

Aloe should not replace your sunscreen as it does not protect against UV.

Potassium benzoate works best in products with a low pH level (below 4.5).

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Cranberries contain Vitamin E and Vitamin C, both potent antioxidants. It also contains minerals such as manganese and copper.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Vaccinium Myrtillus Fruit Extract also helps reduce irritation.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may develop a rash when using this ingredient.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here: