Mascara
Mascara
Swedish Sweden
British United Kingdom

What's inside

What's inside

Key Ingredients

Benefits

Ingredients Side-by-side

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Perfuming, Skin Conditioning

Acorus Calamus Root Extract is a fragrance.

Skin Conditioning

Cucurbita Pepo Seed Extract comes from pumpkin seeds. It is rich in vitamin E and plenty of fatty acids such as linoleic acids.

Pumpkin seeds also have zinc and carotenoids, a type of antioxidant.

Pumpkin seeds also contain fruit enzymes that act as an AHA. AHAs help exfoliate your skin, clean out pores, and increase cell turnover.

Fun fact: This ingredient comes from the field pumpkin, including winter squash and the traditional orange pumpkin we see in Autumn. Pumpkins were first domesticated in Southern Mexico about 10,000 years ago.

Learn more about Cucurbita Pepo Seed Extract
Skin Conditioning

Myristoyl Pentapeptide-17 is a five amino peptide attached to myristic acid to help it absorb better into skin. It's mostly used for lash growth and as a delivery vehicle for other ingredients.

The myristic acid "tail" is basically a delivery upgrade that helps the peptide mix with your skin's natural oils so it can get where it needs to go.

In your eyelash follicles, it activates the keratin gene and promotes nutrient absorption into the follicle. This translates to thicker and longer eyelashes over time.

Besides stimulating keratin production for lash growth, this ingredient enhances the delivery of other active ingredients in a formula.

The clinical evidence is still pretty early-stage at this point. A 90 day study in 29 participants found improvements in lash length (10.52%), volume (9.3%), thickness (35%), and curl (50.83%) with no adverse reactions reported.

You might have heard that eyelash serums can cause pigmentation change in eye color to turn eyes brown. This is associated with a different class of lash serum ingredients: prostaglandin analogs.

Myristoyl Pentapeptide-17 is a different thing entirely and has no known association with iris pigmentation changes. The 90 day study noted no adverse effects around the eye area at all.

Learn more about Myristoyl Pentapeptide-17
Antioxidant, Skin Conditioning

Panax ginseng is also known as Asian ginseng. This ingredient is used in traditional Asian food and medicine.

Read more about its benefits here.

Skin Conditioning

We don't have a description for Swertia Japonica Extract yet.

Antioxidant, Masking, Skin Conditioning

Tocopherol is a fat-soluble antioxidant known as Vitamin E.

You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.

Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.

It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.

This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.

Concentrations usually range from 0.1-1% in most leave-on products.

Learn more about Tocopherol
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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