Grande Cosmetics Grandedrama Intense Thickening Mascara Versus KVD Vegan Beauty Go Big Or Go Home Mascara
What's inside
What's inside
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningHydrogenated Olive Oil Stearyl Esters
Emulsion StabilisingCI 77499
Cosmetic ColorantStearic Acid
CleansingAcrylates/Ethylhexyl Acrylate Copolymer
Helianthus Annuus Seed Cera
EmollientOryza Sativa Bran Wax
Skin ConditioningOryza Sativa Cera
Skin ConditioningPolybutene
Ricinus Communis Seed Oil
MaskingPolyglyceryl-3 Rice Branate
EmulsifyingPropanediol
SolventGlyceryl Stearate
EmollientC18-36 Acid Triglyceride
EmollientPolyvinyl Stearyl Ether
Skin ConditioningAminomethyl Propanediol
BufferingPhenoxyethanol
PreservativeHdi/Trimethylol Hexyllactone Crosspolymer
Methyl Methacrylate Crosspolymer
Ethylhexylglycerin
Skin ConditioningLaureth-21
CleansingSodium Dehydroacetate
PreservativeWater, Hydrogenated Olive Oil Stearyl Esters, CI 77499, Stearic Acid, Acrylates/Ethylhexyl Acrylate Copolymer, Helianthus Annuus Seed Cera, Oryza Sativa Bran Wax, Oryza Sativa Cera, Polybutene, Ricinus Communis Seed Oil, Polyglyceryl-3 Rice Branate, Propanediol, Glyceryl Stearate, C18-36 Acid Triglyceride, Polyvinyl Stearyl Ether, Aminomethyl Propanediol, Phenoxyethanol, Hdi/Trimethylol Hexyllactone Crosspolymer, Methyl Methacrylate Crosspolymer, Ethylhexylglycerin, Laureth-21, Sodium Dehydroacetate
Water
Skin ConditioningHydrogenated Olive Oil Stearyl Esters
Emulsion StabilisingStearic Acid
CleansingAcrylates/Ethylhexyl Acrylate Copolymer
Helianthus Annuus Seed Wax
Skin ConditioningOryza Sativa Cera
Skin ConditioningOryza Sativa Bran Wax
Skin ConditioningPolybutene
Ricinus Communis Seed Oil
MaskingPolyglyceryl-3 Rice Branate
EmulsifyingPropanediol
SolventGlyceryl Stearate
EmollientC18-36 Acid Triglyceride
EmollientPolyvinyl Stearyl Ether
Skin ConditioningAminomethyl Propanediol
BufferingPhenoxyethanol
PreservativeHdi/Trimethylol Hexyllactone Crosspolymer
Methyl Methacrylate Crosspolymer
Sodium Dehydroacetate
PreservativeEthylhexylglycerin
Skin ConditioningLaureth-21
CleansingCI 77499
Cosmetic ColorantWater, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Acrylates/Ethylhexyl Acrylate Copolymer, Helianthus Annuus Seed Wax, Oryza Sativa Cera, Oryza Sativa Bran Wax, Polybutene, Ricinus Communis Seed Oil, Polyglyceryl-3 Rice Branate, Propanediol, Glyceryl Stearate, C18-36 Acid Triglyceride, Polyvinyl Stearyl Ether, Aminomethyl Propanediol, Phenoxyethanol, Hdi/Trimethylol Hexyllactone Crosspolymer, Methyl Methacrylate Crosspolymer, Sodium Dehydroacetate, Ethylhexylglycerin, Laureth-21, CI 77499
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
We don't have a description for Acrylates/Ethylhexyl Acrylate Copolymer yet.
We don't have a description for Aminomethyl Propanediol yet.
We don't have a description for C18-36 Acid Triglyceride yet.
Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlyceryl Stearate is made by reacting glycerin with stearic acid (typically sourced from plant oils like palm or coconut). It's an emulsifier, emollient, and mild occlusive.
Emulsifiers help ingredients like oil and water stay mixed so your formula stays nicely blended and uniform in texture.
This ingredient is typically used in concentrations between 1-10%. Studies have found it to be non-sensitizing, non-phototoxic, and non-photoallergenic.
A close cousin of this ingredient is Glyceryl Stearate SE ("self-emulsifying"). This just has a small amount of sodium or potassium stearate added so it can emulsify without a co-emulsifier.
Since this ingredient is an ester of a C18 fatty acid, it may not be fungal acne safe. The Malassezia yeast can potentially metabolize within the C11-C24 range.
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearateThis ingredient is a powder used to improve texture, slip, and give products a silky texture.
Hydrogenated Olive Oil Stearyl Esters is an oil.
We don't have a description for Laureth-21 yet.
This ingredient comes as a powder made up of small, porous, microbeads. It is used to add a silky feel to products and also helps absorb oil.
Oryza Sativa Bran Wax is wax from the outer layer of a rice kernel. It has moisturizing properties due to its polysaccharides and omega-3 fatty acids content.
This ingredient is a byproduct of milling rice, or the operation to produce a whole grain rice product.
We don't have a description for Oryza Sativa Cera yet.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Polybutene is used to help control the viscosity of a product. This just means it helps adjusts the texture.
It is a polymer and does not get absorbed into the skin due to its large size.
Studies found this ingredient did not irritate skin in concentrations below 15%.
Learn more about PolybuteneWe don't have a description for Polyglyceryl-3 Rice Branate yet.
We don't have a description for Polyvinyl Stearyl Ether yet.
Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.Â
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolThis ingredient is also known as castor oil. It is a skin conditioning ingredient.
The star component of castor oil is ricinoleic acid, an unusual fatty acid that makes up ~80-92% of its composition.
In skincare, it is an emollient that dries down to a solid film with water-binding properties. This helps keep skin hydrated and helps reduce transepidermal water loss (TEWL).
A 2026 dermatology review pulls together its broader uses:
Human clinical testing found this ingredient to be non-irritating and non-sensitizing.
Because castor oil contains fatty acids in the C11-24 range, this ingredient may not be fungal acne safe.
At this time, the literature does not support castor oil in regrowing hair. A 2022 systematic review found no strong evidence that it supports hair growth and only weak evidence that it improves hair shine.
Castor oil itself carries "perfuming" and "masking" function tags according to the official CosIng database. This is because of its mild odor and odor-dampening properties.
Learn more about Ricinus Communis Seed OilSodium Dehydroacetate is a synthetic preservative and sodium salt form of dehydroacetic acid. It stops bacteria, mold, and yeast from growing in your products at low concentrations.
Clinical testing found it to be non-irritating, non-sensitizing, and non-photosensitizing. It's also not significantly absorbed through skin.
There are a very small number of reported cases of contact dermatitis in cases linked to wound-care creams used over compromised skin (rather than skincare).
Overall, this is a well-studied and low-risk preservative just doing its job.
Typical concentrations run up to 0.6%, which is also the maximum amount permitted under both EU CosIng regulations and US FDA guidelines.
Learn more about Sodium DehydroacetateStearic Acid is a fatty acid that is already found in your skin. It's one of the free fatty acids that works alongside ceramides and cholesterols to maintain your barrier.
In cosmetics, it is a multitasker:
Safety-wise, the CIR Expert Panel has concluded it to be safe in cosmetics when formulated to be non-irritating and non-sensitizing.
Free stearic acid is a C18 fatty acid that the Malassezia yeast can substrate, so this ingredient may not be fungal acne safe.
Learn more about Stearic AcidWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water