LUSH Keep It Fluffy

LUSH Keep It Fluffy

Hand soap with 24 ingredients

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What's inside

Benefits

Concerns

Ingredients Explained

Humectant, Skin Conditioning, Soothing

Sucrose is a natural sugar found in fruits, vegetables, and nuts. It is the main constituent of white sugar.

In skincare, sucrose is a humectant and can be a mild exfoliant.

Sucrose is hydrophilic, meaning it attracts water. This makes it an effective humectant and helps hydrate the skin.

Studies show sugars may worsen acne-prone skin due to it disrupting the skin's natural biome. We recommend speaking with a professional if you have any concerns.

In some products such as body scrubs, sucrose is used as an gentle exfoliant.

The term 'sucrose' comes from the french word for sugar, 'sucre'.

Learn more about Sucrose

We don't have a description for Gelidium Cartilagineum Extract yet.

We don't have a description for Saccharide Hydrolysate yet.

Cleansing, Emulsifying, Surfactant

Sodium Coco-Sulfate (SCS) is an anionic cleanser made by sulfating coconut-derived fatty alcohols and neutralizing them into a sodium salt. It's a strong and bubbly cleanser and closely realted to SLS.

This ingredient works by grabbing onto oil, dirt, and grime so they can be rinsed away. It also helps add foam for a big-lather feel.

Like other members of the alkyl sulfate family, these surfactants can be drying or irritating. This is especially true if your skin barrier is already stressed, the product is very concentrated, or if you leave the ingredient on for too long.

One research paper comparing SCS vs SLS found SCS may score a bit more on the "milder" side for irritation measures, but it still interacts strongly with skin lipids which can cause barrier disruption.

SCS tends to be the best in rinse-off products.

Learn more about Sodium Coco-Sulfate

Althaea Officinalis Root Extract is from a plant called the Marsh Mallow plant. This plant is indigenous to Europe, West Asia, and North Africa.

Marsh Mallow root is an emollient and antioxidant. It helps sooth and soften the skin. When applied to the skin, it blocks enzymes that break down hyaluronic acid.

The marshmallow we eat today is based on an ancient Egyptian dessert made from this plant (Marshmallows do not contain this plant anymore).

Learn more about Althaea Officinalis Root Extract
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Absorbent, Skin Protecting

Zea Mays Starch is starch made from corn. You might know this as cornstarch . It is used to thicken a product. It can replace talc as an absorbent.

The pH of cornstarch is 5.92.

Cornstarch is a common food ingredient used to thicken soups or to make corn syrup.

Learn more about Zea Mays Starch
Skin Conditioning

We don't have a description for Cicer Arietinum Seed Extract yet.

Jasminum Grandiflorum Flower Extract is a fragrance. It can cause irritation.

Cymbopogon Flexuosus Leaf Oil is an oil.

Masking, Perfuming

This ingredient is also known as Ylang Ylang essential oil.

There are several grades of this oil according to when the flowers are obtained so the exact makeup varies by origin, grade, and extraction.

In cosmetics, its job is mostly sensory: it has a sweet, floral scent often used in perfume.

Chemically, it's complex mix of fragrant molecules: geraniol, limonene, linalool and benzyl benzoate.

Several of these components are on the EU's list of recognized fragrance allergens; this means they have to be labeled when present above 0.001% in leave-on products and 0.01% in rinse-off products.

This ingredient is a known contact sensitizer for a small amount of people so it's definitely worth patch-testing if your skin is reactive.

Lab studies have found the oils does have real antioxidant and antibacterial activity, but keep in mind these are in-vitro findings rather than proven skincare benefits.

Learn more about Cananga Odorata Flower Oil
Skin Conditioning, Skin Protecting, Smoothing

Vanilla Planifolia Fruit Extract comes from the vanilla orchid native to central America. It is a skin-soothing ingredient.

This ingredient is skin-soothing and contains polyphenols that give it antioxidant properties.

This ingredient is not known to sensitize or irritate skin (unlike Vanilla Tahitensis). Vanilla tahitensis has shown to irritate skin in low amounts.

Learn more about Vanilla Planifolia Fruit Extract
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
Skin Conditioning

This ingredient is also known as sweet almond oil. It is a lightweight, cold-pressed oil from the ripe seeds of the sweet almond tree.

Sweet almond oil is rich in skin-nourishing fatty acids such as oleic acid (55-86%) and linolenic acid (7-35%).

As an emollient, it softens and hydrates skin by forming a thin barrier that locks in moisture.

Clinical studies have found it to be non-irritating and non-sensitizing. The CIR Expert Panel has evaluated the available safety data and concluded it is safe for topical use.

Because of the oleic acid content, this ingredient may not be fungal acne safe.

Learn more about Prunus Amygdalus Dulcis Oil

We don't have a description for Potassium Bitartrate yet.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Perfuming, Skin Conditioning

Alpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.

The scent of Alpha-Isomethyl Ionone is described as "flowery" but can also be "woody".

Naturally occurring Alpha-Isomethyl Ionone may be found in Saccharomyces cerevisiae, or the yeast used to make wine and bread.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Alpha-Isomethyl Ionone
Antimicrobial, Perfuming, Solvent

Benzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.

As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.

Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.

Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.

Benzyl Benzoate can be naturally found in cranberries and peaches.

Learn more about Benzyl Benzoate
Perfuming

Citral is the molecule responsible for the fresh lemon scent in lemon, lime, and lemongrass. It is a fragrance ingredient that can be created from plant essential oils or synthetically.

Though Citral has documented antimicrobial activity against acne bacteria (which is where the marketing claims about it being good for acne-prone skin originate), real formulas use it at fragrance-level concentrations under 1% so there's likely no skin benefit.

You should know this ingredient is a known EU fragrance allergen.

Animal studies classifies this ingredient as a weak-to-moderate skin sensitizer and clinical patch testing on eczema patients confirmed it to be both a contact allergen and irritant.

The term 'citral' is a collective term for two geometric isomers: geranial/Citral A and neral/Citral B.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Citral
Perfuming

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.

Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.

Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,

Citronellol is also a natural insect repellent.

Learn more about Citronellol
Perfuming, Tonic

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

Monoterpenes are naturally found in many parts of different plants.

Geraniol can be found in many essential oils including Rose Oil and Citronella Oil. The scent of Geraniol is often described as "rose-like". Many foods also contain Geraniol for fruit flavoring.

Geraniol can irritate the skin when exposed to air. However, irritation depends on the ability of geraniol to penetrate into the skin. In general, geraniol is not able to penetrate skin easily.

Geraniol is colorless and has low water-solubility. However, it is soluble in common organic solvents.

Like citronellol, it is a natural insect repellent.

2,6-Octadien-1-ol, 3,7-dimethyl-, (2E)-

Learn more about Geraniol
Perfuming

Hydroxycitronellal is a fragrance created from citronellal. The smell of hydroxycitronellal is often described as "citrus-like" or "melon-like".

Hydroxycitronellal is a known EU allergen and may cause irritation when applied to the skin.

Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
Cosmetic Colorant

CI 17200 is a synthetic, water-soluble, reddish-pink dye. It is used purely as a cosmetic colorant.

In the US, the FDA permits this ingredient in cosmetics but it is not approved for use around the eyes while the EU allows this to be used in all cosmetic products.

The FDA requires batch-to-batch certification for this ingredient that is held to a pretty rigorous standard. That means the CI 17200 in your cosmetics has been tested and approved before it ever reaches you.

Contact allergy to cosmetic-grade dyes used at low concentrations are uncommon but has been documented before.

This ingredient also goes by the name D&C RED NO. 33.

CI 17200 has a comedogenic rating of 1 and an irritancy rating of 2 on a scale of 0-5. This is based on peer-reviewed research from the man who invented the comedogenic scale.

A 1 on the comedogenic scale is about as low as it gets without being a flat zero, and makes sense for CI 17200.

It's a water-soluble dye used at very small concentrations (typically 0.001-0.1%), so it dissolves into the water phase of a formula rather than sitting on your skin the way an oil or wax would.

The irritancy rating of 2 reflects that, like most synthetic dyes, there's a small possibility of mild irritation ( particularly for people with existing dye sensitivities).

For the vast majority of people, it's a non-issue at typical use levels.

It's also worth keeping in mind that comedogenic and irritancy ratings are tested on individual ingredients, not finished formulas. The final product's formulation, concentration, and other ingredients all play a role in how something actually behaves on your skin.

Just so you know, the FDA ban on Red Dye No. 3 refers to CI 45430, not this ingredient. CI 45430 and CI 17200 are different chemical compounds with distinct safety and regulatory histories.

It's also worth noting that Red No. 3 (CI 45430) was already banned from cosmetics back in 1990, so the 2025 action just extended the ban to food and oral drugs. CI 17200 was never part of any of this.

Learn more about CI 17200

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· Updated April 28, 2026 Added by Butter