e.l.f. cosmetics H2O Proof Eyeliner Pen

Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.

It is also used to make a product more thick.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).

Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.

True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).

It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.

Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.

On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.

One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).

Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.

You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.

In the US, this ingredient can only be used if it meets strict FDA specifications. Certain versions even require batch-by-batch certification after extensive safety evaluation.

In the European Union, this ingredient is permitted as a colorant and classified as a "nanomaterial" based on its particle size (meaning it requires deeper assessment).

The EU Scientific Committee on Consumer Safety (SCCS) has reviewed nano-sized carbon black specifically and concluded that it does not pose a risk to human health when used in cosmetic products applied to healthy, intact skin and formulated to avoid inhalation.

Studies support this regulatory stance. Laboratory studies on nano-carbon black show potential for cytotoxicity and inflammatory effects in immune cells; it is important to highlight these findings are based on in vitro (not done on a living organism) testing or inhalation scenarios rather than normal topical cosmetic use.

Occupational studies involving industrial workers exposed to airborne carbon black have not shown a clear link between cumulative exposure and cancer risk. These findings are not directly applicable to cosmetics; cosmetic formulations bind pigments within creams, gels, and liquids that are not inhaled.

Overall, evidence shows that this ingredient is safe under regulatory guidelines and purity standards, especially when formulated to avoid airborne exposure.

Even with regulatory approval and a long history of use, some consumers might prefer to avoid ingredients that are petroleum-derived or that fall under the “nanomaterial” category.

Choosing whether to use CI 77266 isn’t necessarily about safety alone; it can also be about personal philosophy, comfort level with synthetic versus natural ingredients, and how much weight you place on ongoing research and regulatory oversight.

Makeup is highly individual, and personal preference plays an important role in deciding what feels right for you.