Overview
What it is
Shampoo with 19 ingredients that contains niacinamide
Cool Features
It is vegan, cruelty-free, fungal acne (malassezia) safe, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
100% Pure is from United States. This product is used in 2 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Aloe Barbadensis Leaf Juice
Skin ConditioningRosa Centifolia Flower Water
Skin ConditioningSodium Cocoate
CleansingGlycerin
HumectantCellulose
AbsorbentCitrus Aurantium Sinensis Fiber
Emulsion StabilisingCoffea Arabica Leaf/Seed Extract
MaskingCaffeine
Skin ConditioningMentha Piperita Extract
CleansingRice Ferment Filtrate
Skin ConditioningBiotin
AntiseborrhoeicNiacinamide
SmoothingCamellia Sinensis Leaf Extract
AntimicrobialPanax Ginseng Extract
AntioxidantLavandula Angustifolia Flower
Skin ConditioningMentha Citrata Herb Oil
PerfumingLonicera Caprifolium Extract
AstringentAcetum
Curcuma Longa Root Extract
MaskingAloe Barbadensis Leaf Juice, Rosa Centifolia Flower Water, Sodium Cocoate, Glycerin, Cellulose, Citrus Aurantium Sinensis Fiber, Coffea Arabica Leaf/Seed Extract, Caffeine, Mentha Piperita Extract, Rice Ferment Filtrate, Biotin, Niacinamide, Camellia Sinensis Leaf Extract, Panax Ginseng Extract, Lavandula Angustifolia Flower, Mentha Citrata Herb Oil, Lonicera Caprifolium Extract, Acetum, Curcuma Longa Root Extract
Key Ingredients
Benefits
Concerns
Ingredients Explained
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceRosa Centifolia Flower Water is the steam distilled water from the petals of Rosa centifolia, a rose cultivated in France, Bulgaria, and Morocco. It has skin conditioning and soothing properties due to its rich antioxidant content.
Since it's the water-soluble part of distilling rose petals, it's lighter and more dilute than rose extract or essential oil.
Research suggests it can help counteract the enzymes involved in the breakdown of collagen and elastin and have antimicrobial activity against acne-related microorganisms. A comprehensive 2025 review confirmed that Rosa centifolia extracts demonstrate anti-inflammatory, antimicrobial, and antioxidant effects.
Learn more about Rosa Centifolia Flower WaterSodium cocoate is a salt created by saponifying coconut oil. It has cleansing and emulsifying properties.
As a cleansing agent, this ingredient helps reduce the surface tension of dirt, sebum, and other residue in skin and hair. This makes them easier to be rinsed away with water.
Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.
This ingredient has many functions:
Fun fact: Cellulose is the most abundant form of organic polymer on Earth.
Learn more about CelluloseWe don't have a description for Citrus Aurantium Sinensis Fiber yet.
This ingredient comes from parts of the Coffee tree, Coffea Arabica.
Coffee leaves and beans (seeds) have plenty of skin benefits. They exhibit anti-aging, anti-inflammatory, and photo-protection properties.
Learn more about the benefits of coffee beans here.
Learn more about Coffea Arabica Leaf/Seed ExtractCaffeine is a naturally occurring plant compound found in coffee beans, tea leaves, cocoa pods, and guarana.
As an antioxidant, caffeine protects your skin from free radical damage caused by UV exposure and envionrmnetal stressors.
Early research also shows that caffeine can help calm redness, soothe irritated skin, and support hair growth by stimulating microcirculation in the scalp.
You might have seen eye creams marketing caffeine as a depuffing ingredient. This is because it is a vasoconstrictor meaning it can temporarily constrict blood vessels, though clinical evidence for this specific use is still limited.
Most skincare products contain this ingredient at concentrations between 1-6%. It is able to penetrate skin easily regardless of skin type or thickness.
Just so you know, a very small number of case reports describe caffeine-induced allergy. This ingredient is generally well-tolerated, non-irritating, and non-sensitizing for the majority of people.
Learn more about CaffeineThis ingredient comes from the peppermint plant. Read more about peppermint extract here.
Rice Ferment Filtrate is created by fermenting rice, or oryza sativa. A common name for this ingredient is sake, the traditional Japanese fermented rice alcoholic beverage.
Rice ferment is skin-conditioning and contains anti-aging components.
Rice contains numerous antioxidants which may help with anti-aging, such as vitamin E. Antioxidants help stabilize free-radical molecules. Unstable free-radical molecules may damage your skin cells and accelerate signs of aging.
A study from 2013 found fermented rice water to help decrease sun damage by increasing collagen production.
Learn more about Rice Ferment FiltrateBiotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideCamellia Sinensis Leaf Extract (tea extract) is one of the most well-researched plant extracts in skincare with an impressive resume.
Black tea, green tea, and oolong tea are all harvested from the Camellia Sinensis plant.
Studies show green tea extract and its catechins (like epigallocatechin gallate (EGCG)) help your skin cells product energy more efficiently and reducing the number of free-radicals that can damage your skin from the inside.
In lab-grown skin models, this translated to younger, healthier, and stronger skin.
There's also good sun protection data; researchers saw less DNA damage and redness on human skin when green tea was applied before UVB exposure. And the more they applied, the better the protection.
Needless to say, this ingredient shouldn't replace your sunscreen. But it is a great supportive ingredient that you can already find in many sunscreens and antioxidant serums.
A 2009 study found a 2% green tea lotion was effective for mild-to-moderate acne thanks to its anti-inflammatory and mild antimicrobial activity.
The quality of the extract matters a lot here:
Good extracts contain 50-90% catechins while lower quality ones are mostly there for marketing. We recommend reaching out to the brand if you have questions about the quality or source of their ingredients.
Human Repeated Insult Patch Testing showed no irritation or sensitization at use concentrations (0.86% in leave-on products and up to 30% as leaf water).
Learn more about Camellia Sinensis Leaf ExtractPanax ginseng is also known as Asian ginseng. This ingredient is used in traditional Asian food and medicine.
Read more about its benefits here.
Lavandula Angustifolia Flower is also known as the lavender.
Lavender contains linalool and linalyl acetate.
When exposed to air, these two compounds become strong allergens. This ingredient exhibits cytotoxicity at low concentrations; amounts of 0.25% have been shown to damage skin cells.
Learn more about Lavandula Angustifolia FlowerMentha Citrata Herb Oil is a fragrance and is an oil.
This ingredient is derived from parts of the Italian honeysuckle plant. It has astringent, antioxidant, and antimicrobial properties.
Honeysuckle has a natural fragrance.
Learn more about the benefits of Italian honeysuckle here.
Learn more about Lonicera Caprifolium ExtractAcetum is an acetic solution made from food grade vinegar such as apple, lemon, or tamarind.
Curcuma Longa Root Extract is from the spice, turmeric. Besides being a healthy and delicious spice, turmeric also has plenty of skincare benefits. It has anti-inflammatory, antioxidant, and anti-microbial properties.
Turmeric contains curcumin, an antioxidant. Antioxidants help neutralize unstable free-radical molecules. Free-radical molecules may damage your skin's cells and DNA. Curcumin may help with anti-aging.
Curcumin also has anti-inflammatory properties and can help soothe skin and reduce irritation. On top of that, curcumin has been shown to help prevent hyperpigmentation from sun damage.
The anti-microbial property of turmeric can make it effective in treating acne. This property has also been shown to help regulate the production of sebum.
Learn more about Curcuma Longa Root ExtractReviews
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Where it's from
100% Pure is a American brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about usยท Updated June 26, 2024 • Added by starstellastar_407