Overview
What it is
Face cleanser with 12 ingredients
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates
Fun facts
ATTITUDE is from Canada. This product is used in 13 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Benefits
Ingredients Explained
Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinSodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
This ingredient hasn’t been shown in studies to feed fungal acne yeast.
Learn more about Sodium Cocoyl IsethionateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterCoco-Glucoside is a surfactant, or a cleansing ingredient. It is made from glucose and coconut oil.
Surfactants help gather dirt, oil, and other pollutants from your skin to be rinsed away.
This ingredient is considered gentle and non-comedogenic. However, it may still be irritating for some.
Learn more about Coco-GlucosideFucus Vesiculosus Extract is derived from a type of brown algae.
Algae is an informal term for a group of aquatic organisms that can photosynthesize. It is estimated there are at least 30,000 types of Algae.
Fucus Vesiculosus Extract contains antioxidants. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.
Fucus Vesiculosus Extract is also rich in sodium, potassium, and amino acids.
Many different types of algae have different benefits.
Learn more about Fucus Vesiculosus ExtractLaminaria Digitata Extract comes from the dark brown seaweed, Laminaria Digitata. It is a potent antioxidant, which also provides soothing and hydrating benefits.
Many studies show the antioxidant components of Laminaria Digitata to help with anti-inflammation.
This ingredient is rich in amino acids, proteins, sugars, and vitamins. Small amounts of minerals such as phosphorous, iron, potassium, and copper are also found the seaweed.
These components help hydrate and nourish your skin's natural barrier. Having a healthy skin barrier leads to more youthful looking skin and may help reduce the signs of aging.
Laminaria Digitata is found in the northern Atlantic Ocean.
What's the difference between algae and seaweed?
Algae is a broad term that includes seaweed. Not all algae is seaweed.
Caprylhydroxamic Acid is a chelating agent that helps cosmetics stay fresh, stable, and consistent over time.
Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted reactions and effects from using the product. It also helps prevent the growth of unwanted microbes in products that contain water.
Caprylhydroxamic Acid is often used with natural antimicrobial products as an alternative to preservatives.
Learn more about Caprylhydroxamic AcidHydrolyzed Soy Protein is a water-soluble blend of peptides and amino acids made by breaking down the protein from soybeans into smaller proteins.
It's the most widely used hydrolyzed vegetable protein in cosmetics and it acts mainly as a skin and hair conditioning agent.
The smaller fragments are water-loving so it forms a thin, moisture-retentive film on skin that helps reduce water loss and leaves things feeling softer and smoother.
You'll often see it credited with "firming" or "anti-aging" benefits as well; this claim traces back to lab research like Tokudome et al. (2012). This study added low-molecular-weight soybean peptides to cultured human skin fibroblasts and saw increased type I collagen gene expression + collagen content.
The caveat is that this is in-vitro and oral-peptide research so the only solid, well-established role for the topical ingredient is skin conditioning.
Typical use concentrations go up to 3.5% in mascara but this ingredient is typically used at low levels well under 1%.
It has a reassuring safety profile as well; it's not a skin irritant in testing up to 20% and has limited skin penetration due to its large size and water-loving nature.
Anyone with a known soy allergy should definitely patch test or skip this ingredient. There's also a single case of a soy-containing product aggravating rosacea via protein contact dermatitis, but this is very rare.
Learn more about Hydrolyzed Soy ProteinGlyceryl Caprylate comes from glycerin and caprylic acid. It is an emollient, co-emulsifier, and preservative booster.
Its short C8 fatty acid chain makes it behave differently from its longer-chain emollient cousins like Glyceryl Stearate. It feels more lightweight, fast-absorbing, and silky instead of rich and waxy.
As a co-emulsifier, its "head" and "tail" sit at the oil-water interface. But overall, the short C8 tail and not being water soluble means it doesn't really have the muscle to emulsify a formula on its own. That's why you'll often see it paired with a primary emulsifier like Cetearyl Glucoside.
Interestingly, Glyceryl Caprylate acts as a preservative booster. This is because its fatty-acid backbone disrupts microbial lipid membranes. It shows excellent activity against bacteria and yeast but is weaker against mold.
Typical concentrations range from 0.5-1% and this ingredient is generally non-irritating.
Because this ingredient has a C8 fatty acid chain, it is outside the range that the Malassezia yeast metabolizes (making it fungal acne safe).
Learn more about Glyceryl CaprylateRice amino acids are the amino acids you get when you fully break down rice protein. These amino acids (glutamic acid, lysine, glycine, serine) are major players in your skin's natural moisturizing factor (NMF), or your skin's built-in hydration system.
A 2021 study in Cosmetics found that these amino acids can fight free radicals and may help with skin brightening by slowing down melanin production. Another 2025 review confirmed that rice-derived amino acids and peptides help with hydration, barrier repair, and antioxidant protection.
As for fungal acne, this ingredient is generally considered low risk. This is because Malassezia is a lipid-dependent yeast that feeds primarily on fatty acids with carbon chain lengths of C11-C24, not amino acids. On its own, this ingredient doesn't provide the lipid fuel Malassezia needs to thrive.
Learn more about Rice Amino AcidsBaobab seeds are rich in vitamins A, E, and D, giving it nice antioxidant properties. It is hydrolyzed, or broken down by water molecules.
According to a manufacturer, this ingredient helps protect from UV damage, moisturize, and increases barrier health.
The manufacturer also calls this ingredient Baobab protein.
Learn more about Hydrolyzed Adansonia Digitata Seed ExtractProline is a non-essential amino acid, meaning your body can make it on its own. In skincare, it is a skin conditioning ingredient that keeps skin soft and hydrated.
It makes up about 23% of the collagen molecule (collagen is the protein responsible for keeping your skin firm) and is involved in your skin's natural hyaluronic acid production. When applied topically, proline can penetrate the skin fairly well due to its small molecular size.
Reviews of this ingredient have found it to be neither a dermal irritant nor a sensitizer.
Fun fact: Proline can be found in protein-rich foods like meat, fish, eggs, and dairy.
Learn more about ProlineReviews
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Where it's from
ATTITUDE is a Canadian brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated May 7, 2026 • Added by claudiao