This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Cetrimonium chloride is a quaternary ammonium salt, meaning it has a water-soluble structure.

Oryza Sativa Starch is an absorbent and used to mattify the skin. It is a natural carbohydrate and the main component of rice. A more common name for this ingredient is 'rice starch'.

Rice starch is created by steeping broken grains in a caustic soda.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.