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Here's what the research shows:

In-vitro shows it calms inflammation signals; the most skin-relevant study put a kelp extract on human skin cells and then hit them with inflammatory triggers. The kelp-treated cells produced less of the inflammatory messenger molecules that normally get released.

In a realistic 3D model of skin, the pre-treated tissue held onto its cell-to-cell "seals" better and leaked less water (basically the lab version of a strong vs. weak skin barrier).

Two honest notes: the seal effect only showed up in the 3D model and at higher doses the extract started harming the cells (so more might not be better)

Fucoidan is why kelp gets talked about; it's the sulfated sugar molecule that brands like to name-drop. When four fucoidans were compared, the one from Macrocystis pyrifera was the most active. Just know this was from immune research and not skincare research.

On real people, the numbers look good (with an asterisk). The strongest evidence is all on Macrocystis Pyrifera Ferment inside one company's finished serum and not the plain extract.

Using it twice daily for eight weeks raised skin moisture 16 percent and cut water loss through the skin by 11 percent. A stripping test that repeatedly tapes and peels the skin surface found treated skin held up 30 percent better.

The standout result: half the face was prepped for three weeks and then the whole face got a 70 percent glycolic peel. The prepped side had recovered 71 percent of its barrier versus 23 percent untreated two hours later. A separate review also reported less visible redness and improvement in visible aging measures.

Three asterisk: It's the ferment, not the extract. The kelp isn't necessarily doing all the work since it's the whole formula. And it was funded by The Estée Lauder Companies with several authors on staff.

There's no fixed concentration published for this ingredient but real-world use survey shows this ingredient can be used up to 36%. There's an extra wrinkle for leave-on products since these extracts are usually supplier pre-diluted in water, glycerin, or propanediol.So "5%" on the bottle might mean under 1% for actual kelp solids.

On allergies: kelp is naturally iodine-rich, so people with a known iodine or seafood ingredient sensitivity should patch test.

You'll see algae listed as a 5/5 on a lot of pore-clogging charts and that number doesn't come from anywhere; it's not in the original rabbit-ear studies that most comedogenic ratings trace back to.

The reasoning behind the reputation is that seaweed is high in iodine and iodine can trigger acne-like breakouts when eaten. This traces back to a 1976 letter in Archives of Dermatology describing two women whose breakouts cleared after they stopped taking high-dose kelp supplements orally.

And the reaction of these two women wasn't clogged pores at all: it was an iodine-triggered pustular rash. Later research found normal dietary iodine doesn't meaningfully affect acne either and nobody has shown topical algae delivers enough iodine to matter.

What we do have is dozens of brown and red algae ingredients found to be non-irritating and non-sensitizing, and a handful of studies that found algae compounds may actually help acne.

However, plenty of people do report breaking out from algae-containing products. Skin is individual and it's worth avoiding if yours has reacted to algae before.

Evidence for mint as a "treatment" ingredient is limited and depends heavily on the specific extract type and concentration.

In large percentages, peppermint extract may sensitize the skin.

Another study using a cream with horsetail and soybean extract found 80% of participants showed at least a 26% improvement in forehead wrinkles after 8 weeks.

Animal research has shown topical Equisetum Arvense stimulated skin and tissue growth in mice.

The research so far is encouraging, but still in its early days. But it's a lovely supporting ingredient and can be a welcome addition to any routine.

These compounds protect your skin two ways:

1) They fight off free radicals, or the unstable molecules from things like sun and pollution that age and damage skin.
2) They help calm inflammation by switching off the chemical signals that tell skin to get red and irritated.

Lab studies also suggest that rosmarinic acid may help protect collagen and slow sugar-related damage to it.

The Cosmetic Ingredient Review has concluded rosemary-derived ingredients to be safe when formulated to be non-sensitizing.

Rosemary can occasionally cause allergic contact dermatitis (due to carnosol), so be sure to patch test if you have reactive or fragrance-sensitive skin.

Traditional Iranian folk medicine uses Lavender extract to help treat inflammation.

Lavender extract may have a scent.

It contains linalool, a known allergen. However, lavender extract contains less linalool than lavender essential oil.

Your skin can't convert salicin to salicylic acid because it needs specific enzymes that aren't present on the skin's surface. It won't behave like true salicylic acid, especially at the concentrations used in cosmetics.

However, this ingredient has its own perks. It contains flavonoids, polyphenols, and tannins that give it proven antioxidant and soothing properties.

An 8-week clinical study found a cream with 2% of this extract improved skin microcirculation, elasticity, and dark circles. This is most likely due to its role in increasing hyaluronic acid synthesis in fibroblasts and improved vascular integrity.

Another study found a topical serum with 0.5% salicin showed improvements in visible signs of aging, hyperpigmentation, and texture.

Just be careful if you have a known aspirin/salicylate allergy and be sure to consult with a medical professional about using this ingredient if you do.

Fun fact: Willow Bark extract has been used for thousands of years and ancient civilizations used white willow to help treat pain and fevers.

One of the standout features of ginseng is its ability to improve blood circulation and oxygen delivery to the skin, bringing a fresh supply of nutrients to support overall skin health. It also has antioxidant and anti-inflammatory properties. This helps to protect your skin against damage from UV exposure, pollution, and daily stress.

Additionally, studies suggest that ginseng may help reduce hyperpigmentation by inhibiting tyrosinase, the enzyme involved in melanin production.

There are different types of ginseng used in skincare, and while they all share core benefits, their potency can vary.

Most products use fresh or white ginseng because it’s more affordable. However, red ginseng, produced by steaming the root, contains higher levels of ginsenosides, which are compounds with proven anti-aging effects. These ginsenosides help reduce the appearance of wrinkles and improve skin elasticity.

Note: All forms of ginseng are listed simply as “Panax ginseng” in ingredient lists. We recommend reaching out to the brand if you have questions about which type of ginseng is used in their ingredients.

For general antioxidant benefits, any ginseng extract will do, but for wrinkle care or firmer skin, red or fermented ginseng is often more effective.

In short, ginseng is a powerhouse ingredient that supports hydration, radiance, and resilience.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.