Overview
What it is
Shampoo with 14 ingredients
Cool Features
It is cruelty-free, fungal acne (malassezia) safe, and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores and scar healing
Free From
It doesn't contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates
Fun facts
100% Pure is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Explained
Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.
Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.
Aloe Barbadensis Leaf Juice also contains sugars. These sugars come in the form of monosaccharides and polysaccharides, folic acid, and choline. These sugars are able to help bind moisture to skin.
It also contains minerals such as calcium, 12 anthraquinones, fatty acids, amino acids, and Vitamin B12.
Learn more about Aloe Barbadensis Leaf JuiceRosa Centifolia Flower Water is the steam distilled water from the petals of Rosa centifolia, a rose cultivated in France, Bulgaria, and Morocco. It has skin conditioning and soothing properties due to its rich antioxidant content.
Since it's the water-soluble part of distilling rose petals, it's lighter and more dilute than rose extract or essential oil.
Research suggests it can help counteract the enzymes involved in the breakdown of collagen and elastin and have antimicrobial activity against acne-related microorganisms. A comprehensive 2025 review confirmed that Rosa centifolia extracts demonstrate anti-inflammatory, antimicrobial, and antioxidant effects.
Learn more about Rosa Centifolia Flower WaterSodium cocoate is a salt created by saponifying coconut oil. It has cleansing and emulsifying properties.
As a cleansing agent, this ingredient helps reduce the surface tension of dirt, sebum, and other residue in skin and hair. This makes them easier to be rinsed away with water.
We don't have a description for Mel yet.
Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.
This ingredient has many functions:
Fun fact: Cellulose is the most abundant form of organic polymer on Earth.
Learn more about CelluloseWe don't have a description for Citrus Aurantium Sinensis Fiber yet.
Royal Jelly Extract is a secretion made by worker honeybees. This secretion is white and described as creamy.
This compound has antibacterial, anti-aging, antioxidant, and anti-inflammatory properties. The antibacterial property makes Royal Jelly helpful in wound-healing.
Antioxidants help protect our skin against free radical molecules. These molecules may damage our skin's DNA. Two antioxidant compounds found in royal jelly are ferulic acid and quercetin.
Compounds found in royal jelly include: sulfur, calcium, zinc, iron, and B vitamins.
Royal Jelly is derived from honeybees. This means it is not vegan.
Learn more about Royal JellyOryza Sativa Bran Cera is wax from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.
Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinCamellia Sinensis Leaf Extract (tea extract) is one of the most well-researched plant extracts in skincare with an impressive resume.
Black tea, green tea, and oolong tea are all harvested from the Camellia Sinensis plant.
Studies show green tea extract and its catechins (like epigallocatechin gallate (EGCG)) help your skin cells product energy more efficiently and reducing the number of free-radicals that can damage your skin from the inside.
In lab-grown skin models, this translated to younger, healthier, and stronger skin.
There's also good sun protection data; researchers saw less DNA damage and redness on human skin when green tea was applied before UVB exposure. And the more they applied, the better the protection.
Needless to say, this ingredient shouldn't replace your sunscreen. But it is a great supportive ingredient that you can already find in many sunscreens and antioxidant serums.
A 2009 study found a 2% green tea lotion was effective for mild-to-moderate acne thanks to its anti-inflammatory and mild antimicrobial activity.
The quality of the extract matters a lot here:
Good extracts contain 50-90% catechins while lower quality ones are mostly there for marketing. We recommend reaching out to the brand if you have questions about the quality or source of their ingredients.
Human Repeated Insult Patch Testing showed no irritation or sensitization at use concentrations (0.86% in leave-on products and up to 30% as leaf water).
Learn more about Camellia Sinensis Leaf ExtractThis extract comes from the Cabbage Palm, AKA the Açaí berry! It has skin soothing and antioxidant properties.
Acai berries are rich in antioxidants, including ferulic acid (The famous vitamin C stabilizer). Antioxidants protect your skin against damaging free-radical molecules.
You can also find carbohydrates, lipids, proteins, minerals, vitamin A, and Vitamin C in these berries.
Learn more about Euterpe Oleracea Fruit ExtractParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumThis ingredient is derived from parts of the Italian honeysuckle plant. It has astringent, antioxidant, and antimicrobial properties.
Honeysuckle has a natural fragrance.
Learn more about the benefits of Italian honeysuckle here.
Learn more about Lonicera Caprifolium ExtractReviews
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Where it's from
100% Pure is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated June 26, 2024 • Added by starstellastar_407