Eyeshadow
Eyeshadow
Danish Denmark
American United States

What's inside

What's inside

Key Ingredients

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Buildable 150% Good Color 150% Long Lasting 150%

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Abrasive, Absorbent

Alumina (aka aluminum oxide) is an inorganic mineral powder refined from bauxite that works as a quiet workhorse in a formula.

It shows up often as an abrasive, absorbent, anticaking, bulking, and viscosity-controlling agent.

One of its most common jobs is acting as a pigment carrier and dispersant.

Alumina platelets are often blended with inorganic sunscreens like Titanium Dioxide (or with colorants) and then coated with a silicone such as Triethoxycaprylylsilane so the pigment spreads evenly and smoothly.

In makeup, it can also double as a light-diffusing powder or oil absorber to keep formulas from looking greasy.

The Cosmetic Ingredient Review Expert Panel has concluded alumina to be safe in present practices of use and concentration.

They note it's a stable, oxidized compound and scientific research has failed to establish links to health issues.

Concentrations vary depending on the product:

Learn more about Alumina
Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

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