Overview
What it is
Eyebrow with 14 ingredients that contains exfoliants
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for oily skin and reducing pores
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, oils, parabens or sulfates
Fun facts
W7 is from United Kingdom.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Explained
Mica is a naturally occurring mineral used to add shimmer and color in cosmetics. It can also help improve the texture of a product or give it an opaque, white/silver color.
Serecite is the name for very fine but ragged grains of mica.
This ingredient is often coated with metal oxides like titanium dioxide. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.
Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.
Learn more about MicaTalc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.
Some Baby powders are made by combining talc with corn starch. The word "talc" comes from Latin and originates from Arabic. Talc is a mineral commonly found throughout the world.
If you have any concerns about using talc, we recommend checking out the FDA's official page.
Learn more about TalcPentaerythrityl Tetraisostearate is derived from isostearic acid. It is an emollient and emulsifier.
The highest concentration of this ingredient is found in lipsticks.
This ingredient is minimally water soluble and may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Pentaerythrityl TetraisostearateEthylhexyl Palmitate, also known as octyl palmitate, is created from 2-ethylhexyl alcohol and palmitic acid. It is a fatty acid ester.
The fatty acid content of Ethylhexyl Palmitate makes it an emollient. Emollients help soften and hydrate your skin by trapping moisture within.
Ethylhexyl Palmitate is also used to help improve the texture of cosmetics. It helps other ingredient dissolve in products and help disperse ingredients more evenly.
You'll likely find this ingredient in sunscreen, as it is often used to mix UV-blocking ingredients such as avobenzone and ethylhexyl triazone.
It can also help stabilize the fragrances in a product as a fragrance fixative.
Ethylhexyl Palmitate can be used to substitute mineral oil.
Due to its high fatty acid content, it may not be fungal-acne safe.
Learn more about Ethylhexyl PalmitateSilica, also known as silicon dioxide, is a naturally occurring mineral. It is used as a fine, spherical, and porous powder in cosmetics.
Though it has exfoliant properties, the function of silica varies depending on the product.
The unique structure of silica enhances the spreadability and adds smoothness, making it a great texture enhancer.
It is also used as an active carrier, emulsifier, and mattifier due to its ability to absorb excess oil.
In some products, tiny microneedles called spicules are made from silica or hydrolyzed sponge. When you rub them in, they lightly polish away dead skin layers and enhance the penetration of active ingredients.
Learn more about SilicaMagnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.
It is a white powder that can be used to add bulk and color to products by binding to oil ingredients.
This ingredient comes from a fatty acid (lauric acid) and amino acid (lysine). It is used to add a silky feel to cosmetics.
According to a manufacturer, its fatty acid base leaves a silky feeling on the skin. It also has emollient properties because of this. Emollients help soften skin by preventing water from evaporating.
Lauroyl lysine is barely soluble in water.
Learn more about Lauroyl LysinePhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Methicone is a type of silicone and is a simpler form of dimethicone.
Silicones are used to enhance the texture of products and have emollient properties. Methicone is used to give products a silky texture and improves spreadability.
Aluminum Hydroxide is a form of aluminum. It can be naturally found in nature as the mineral gibbsite. In cosmetics, Aluminum Hydroxide is used as a colorant, pH adjuster, and absorbent.
As a colorant, Aluminum Hydroxide may add opacity, or reduce the transparency. Aluminum hydroxide is contains both basic and acidic properties.
According to manufacturers, this ingredient is an emollient and humectant. This means it helps hydrate the skin.
In medicine, this ingredient is used to help relieve heartburn and help heal ulcers.
There is currently no credible scientific evidence linking aluminum hydroxide in cosmetics to increased cancer risk.
Major health organizations allow the use of aluminum hydroxide in personal care products and have not flagged it as a carcinogenic risk at typical usage levels.
Learn more about Aluminum HydroxideEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
The EU typically uses CI numbers for colorants when applicable, such as CI 77489. In the US, iron oxides are regulated as color additives and "iron oxides" is the most commonly used name in US cosmetic practice.
A 2021 paper looked at skincare formulations containing iron oxides and found that they reduced transmission of blue light when measured optically. In simple terms, the pigment particles helped block or scatter part of the visible light spectrum in lab testing and the authors suggest this could translate into better protection against blue-light-related skin effects.
There is also clinical and experimental research showing that tinted products containing iron oxides can reduce visible light-induced pigmentation:
Please note, whether a product reduces visible or blue light depends on things like:
In the EU's CosIng database, iron oxides are only listed as a colorant. CosIng groups ingredients by their main cosmetic role, such as colorant, preservative, or UV filter.
Though studies say iron oxides can "attenuate blue light", they're describing an optical property and not an officially recognized cosmetic function.
So CosIng isn’t contradicting the research. It’s just classifying iron oxides by what they officially are: pigments that add color.
Learn more about Iron OxidesCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891This pigment is called Ultramarine blue lazurite. It gives a saturated blue color, but can be used to create other colors as well.
According to the manufacturer, it is usually made from kaolin, sodium sulfate, sodium carbonate, sulfur, and charcoal.
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Where it's from
W7 is a British brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published January 26, 2026 • Added by zlatakravcenko