Primally Pure Plumping Mask
A wash off mask with 16 ingredients, including exfoliants, vitamin E, and bakuchiol.
This wash off mask is made with Honey and Kaolin for a rinse-off hydration boost.
Worth noting
Contains EU-listed fragrance allergens, including Jasminum Officinale Flower Oil and Pelargonium Graveolens Oil.
We independently verify ingredients, backed by peer-reviewed research. Suggest an update.
What's inside
Ingredients List
Honey
HumectantKaolin
AbrasiveRosa Alba Flower Water
MaskingRosa Canina Fruit Oil
EmollientHibiscus Rosa-Sinensis Flower Powder
Skin ConditioningLactobacillus Ferment
Skin ConditioningLactobacillus
Skin ConditioningJasminum Officinale Flower Oil
PerfumingBakuchiol
AntimicrobialPelargonium Graveolens Oil
MaskingBoswellia Serrata Oil
MaskingMentha Piperita Oil
MaskingMentha Viridis Leaf Oil
AstringentHamamelis Virginiana Water
AstringentRosmarinus Officinalis Leaf Extract
AntimicrobialTocopherol
AntioxidantHoney, Kaolin, Rosa Alba Flower Water, Rosa Canina Fruit Oil, Hibiscus Rosa-Sinensis Flower Powder, Lactobacillus Ferment, Lactobacillus, Jasminum Officinale Flower Oil, Bakuchiol, Pelargonium Graveolens Oil, Boswellia Serrata Oil, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Hamamelis Virginiana Water, Rosmarinus Officinalis Leaf Extract, Tocopherol
Key Ingredients
Benefits
Concerns
Ingredients Explained
Honey mostly shows up in skincare as a humectant and skin conditioning agent. This is because its natural sugars (fructose and glucose) help hold onto water so skin feels softer and more hydrated.
Beyond hydration, honey also has antibacterial and wound-supporting properties. Its antibacterial action comes from a mix of things:
Manuka-type honey has an extra bacteria-killing compound called methylglyoxal, while all Honey contains a natural antibacterial protein called bee defensin-1.
Honey also nudges your immune cells to release signals that start the healing process. This is why medical-grade Honey is actually used in real wound dressings.
Just keep in mind that most of the strong clinical evidence is for wound care and not everyday cosmetic claims.
On concentrations and safety:
According to industry data, honey is used up to 22% in paste/mud packs, 7% as a honey extract in body/hand products, and face skincare levels sit well below that.
A human repeat insult patch test of 7% honey extract in 112 subjects showed no sensitization.
Allergy-wise, honey itself is a rare sensitizer. The bigger culprit is usually propolis that sometimes tags along in less-refined honey.
People allergic to propolis, conifer, poplar, salicylates, or Balsam of Peru are advised to avoid this ingredient due to shared allergens.
You might see this ingredient listed as either Honey or Mel (they're the same thing). Mel is simply the Latin word for honey.
A lot of people wonder if Honey is vegan, and technically it isn't.
Honey is made by bees; they gather nectar and their natural enzymes turn it into the Honey we know. So because it comes from an animal, it doesn't fit a vegan lifestyle.
And please remember to be kind to bees :). They're vital to so many ecosystems, and many species are struggling so they're worth protecting.
Learn more about HoneyKaolin is a clay. It is used for oil control and to help minimize pores. Like other clays, kaolin has the ability to absorb excess sebum or oil. This can help clean out pores and mattify the skin.
Some types of kaolin may have exfoliating properties. When water is added to kaolin, it becomes a paste with small abrasive particles.
Most kaolin is a white color, but may be pink/orange/red depending on where it comes from.
The name 'kaolin' comes from a Chinese village named 'Gaoling'. Kaolin clay comes from rocks rich in kaolinite. Kaolinite, the mineral, has a silicate layered structure. Kaolinite is formed from chemical weathering of aluminum siilicate minerals.
Besides skincare, kaolin is commonly used to make glossy paper, in ceramics, toothpaste, and as medicine to soothe stomach issues.
Learn more about KaolinWe don't have a description for Rosa Alba Flower Water yet.
Rosa Canina Fruit Oil is a non-fragrant plant oil that has earned its skincare reputation through chemistry.
It's dominated by fatty acids like linoleic acid (~35-55%), alpha-linolenic acid (~17-27%), and oleic acid (~14-22%). This is the exact profile that supports skin barrier, locks in hydration, and calms inflammation.
A 2024 review found evidence for the Rosa canina species supports its use for scarring, hyperpigmentation, wrinkles, and atopic dermatitis; this was mostly credited to its vitamin C content and fatty acid composition as the primary active mechanisms.
You might see this ingredient marketed as a "natural retinol". Some rosehip seed oils contains traces of all-trans-retinoic acid but these trace amounts are far below biologically active levels.
The Cosmetic Ingredient Review Panel has deemed this ingredient safe and it's well-tolerated.
Fungal acne: The fatty acids of this oil fall into the C11-24 range that Malassezia yeast can metabolize, so this ingredient may not be fungal acne safe.
Learn more about Rosa Canina Fruit OilWe don't have a description for Hibiscus Rosa-Sinensis Flower Powder yet.
This ingredient is made when the Lactobacillus bacteria (the same kind that makes yogurt and kimchi) are allowed to ferment a nutrient medium.
As it ferments, it collects lactic acid, peptides, enzymes, and other bioactive metabolites to provide:
A 2023 review noted that probiotic fermentation ingredients like this one can enhance antioxidant capacity, reduce UV-induced oxidative damage, and support barrier function.
One clinical study from the same year showed a Lactobacillus ferment lysate significantly reduced transepidermal water loss and improved skin hydration.
Another review highlighted that topical Lactobacillus-based preparations can improve ceramide levels in the stratum corneum, support barrier integrity, and even help reduce S. aureus colonization in atopic dermatitis.
Why is this so cool?
Basically, your skin's outer layer works as a brick wall; skin cells are bricks and ceramides are the mortar holding it together. Moisture escapes, irritants get in, and your skin gets dry and reactive when ceramide levels drop. On top of that, "bad" skin bacteria S. aureus loves to move in when your barrier is weak to make inflammation and irritation worse.
So Lactobacillus ferment is basically patching the wall and evicting the troublemaker when it boosts ceramide production and help keep S. aureus in check.
On top of all this, it also acts as a mild antimicrobial preservative booster.
Just so you know, most studies focus on specific strains or the lysate form rather than this generic "Lactobacillus Ferment", so results can vary.
Though it's a promising ingredient, it doesn't have decades of robust clinical data behind it just yet.
Lactobacillus Ferment is generally considered safe for fungal-acne prone skin. The key thing to understand is that it comes from bacteria, not yeast or fungus.
Yeast-derived ferments (like galactomyces) have been shown to activate a protein that's linked to Malassezia-related skin issues whereas lactobacillus doesn't have that problem.
Its byproducts also don't contain the types of fatty acids (C11-24 chain lengths) that Malassezia feeds on.
Learn more about Lactobacillus FermentLactobacillus is the INCI name for the live, whole lactic bacteria culture itself and is classified as a skin conditioning agent.
It is the same genus of probiotic that you can find in yogurt or fermented foods and it shows up at low levels naturally on human skin.
This ingredient is more of a microbiome agent rather than an active; it helps rebalance the skin's microbial community.
The bacteria and their metabolites produce lactic acid and other antimicrobial compounds that crowd out the "bad bacteria". Research on Lactobacillus strains shows activity against pathogens and acne-causing bacteria.
One strain, Lactobacillus plantarum, has also been shown to boost collagen synthesis and lower melanin synthesis in lab and clinical observation.
The most eye-catching data comes from acne research, a topical cream with live lactobacilli was well-tolerated and improved skin hydration by 37.3% after 14 days of use and 45.6% after 28 days.
Sources for this ingredient are usually fermented substrates like dairy, soy, or rice.
In general, this is a low-irritation and well-tolerated ingredient that plays nice with most of your routine.
One thing to keep in mind is that live bacteria are hard to keep alive inside of a skincare product. They struggle to survive on the shelf and don't get along with the preservatives that stop products from spoiling.
That's why you'll see ferment and postbiotic forms instead, like Lactobacillus Ferment or Lactobacillus Ferment Lysate.
There isn't a fixed percentage for this ingredient since it is dosed by strain and viable count.
On the fungal acne front: Lactobacillus is a bacterium (not a fungus). The whole culture contains no fatty acids, esters, or oils that Malassezia can feed on so it is considered fungal acne safe.
Learn more about LactobacillusJasminum Officinale Flower Oil is a fragrance and is an oil. It can cause irritation.
Bakuchiol is a plant-derived antioxidant from the seeds of the Psoralea corylifolia plant. It has antimicrobial, emollient, skin conditioning, and antioxidant properties.
You'll likely see it called a "retinol replacement" but the two are technically not related. This is because bakuchiol is able to flip many of the same switches in your skin cells to tell them to:
1) produce more collagen (type I, III, and IV)
2) activate the same genes retinoids do
Unlike retinoids, this ingredient will not increase photosensitivity and is safe to use during pregnancy (but please still check in with your doctor!).
The flagship clinical trial from Dhaliwal et al. 2019 found 0.5% bakuchiol (twice daily) and 0.5% retinol (once daily) reduced wrinkles and hyperpigmentation equally, but bakuchiol had significantly less irritation.
Systematic reviews also back this up:
Bakuchiol is comparable to retinol for photoaging but with better tolerability. It also has mild antibacterial properties against Cutibacterium acnes and antifungal activity in vitro against Candida and dermatophytes.
The reason bakuchiol works well is due to its structure; it is a meroterpene phenol, or a hybrid molecule. The phenol half acts as an antioxidant while the terpene half is fat-loving. This helps the molecule slip through the skin barrier.
This ingredient is usually used between 0.5-2%. Only one case of contact dermatitis has ever been reported for this ingredient.
Learn more about BakuchiolPelargonium Graveolens Oil is the pressed oil of the Rose Geranium plant. It has perfuming and masking properties.
This ingredient contains citronellol and geraniol. These compounds may cause allergies and skin-sensitivity.
The scent of Rose Geranium closely resembles. you guessed it: roses.
Learn more about Pelargonium Graveolens OilThis ingredient comes from the Indian frankincense tree.
This essential oil is steam-distilled from peppermint leaves, also known as peppermint oil. It's mainly used for scent in skincare but also provides that signature "cooling" sensation.
Peppermint oil is a "feels amazing" ingredient until it doesn't.
At higher doses or for those with sensitive skin, methol-type cooling can quickly turn into burning/irritation. It can also trigger irritant dermatitis or even allergic contact dermatitis. In a large patch-test dataset, peppermint oil had a low but positive rate for this.
In cosmetics, Cosmetic Safety Reviews (CIR) concludes that peppermint oil is safe to use when formulated to be non-sensitizing with some restrictions; for instance, pulegone, a naturally occurring component of peppermint oil, should not exceed 1%.
Since peppermint oil contains fragrance allergens such as limonene, linalool, and menthol, it can be sensitizing for those with rosacea, eczema, a broken skin barrier, or just sensitive skin in general.
In Japan, this ingredient is known as Hakka Yu.
Learn more about Mentha Piperita OilThis ingredient is also called spearmint oil. It contains carvone (41-79%), limonene (10-22%), and small amounts of other monoterpenes depending on where it's grown.
In cosmetics, this ingredient mostly acts as a fragrancing/masking ingredient and mild astringent.
Lab studies show carvone to have antioxidant and antimicrobial activity, but it is a recognized fragrance allergen. Carvone is a mild skin sensitizer while limonene is a well-known one.
In a 21-year retrospective from a Swedish patch test clinic, 3.5% of patients tested positive for sensitive towards carvone.
Learn more about Mentha Viridis Leaf OilHamamelis Virginiana Water is made by distilling parts of the witch hazel plant. You can also call this ingredient "witch hazel water".
The name 'Hamamelis Virginiana Water' refers to the distillation product used in cosmetics. On the other hand, 'Witch Hazel' refers to the active drug ingredient.
Unless it is specified to be non-alcohol, many types of witch hazel ingredients are distilled in denatured alcohol.
Witch Hazel water is an astringent, anti-inflammatory antioxidant, and antibacterial ingredient.
It contains tannins. Tannins have a drying effect when used on skin by constricting proteins. The constriction also minimizes the appearance of pores.
Both the tannins and fragrance found in witch hazel may be skin-sensitizing.
Witch hazel water gets anti-inflammatory and antibacterial properties from its catechin and gallic acid content.
Indigenous groups have used witch hazel to help treat inflammation in North America for centuries.
Learn more about Hamamelis Virginiana WaterThis is a botanical extract from the rosemary plant (the same one you cook with). In skincare, it mostly works as a skin conditioning agent.
Its activity comes from a handful of polyphenols, carnosic acid, carnosol, and rosmarinic acid. Almost 90% of the antioxidant activity of this ingredient can be attributed to canosol and carnosic acid.
These compounds protect your skin two ways:
1) They fight off free radicals, or the unstable molecules from things like sun and pollution that age and damage skin.
2) They help calm inflammation by switching off the chemical signals that tell skin to get red and irritated.
Lab studies also suggest that rosmarinic acid may help protect collagen and slow sugar-related damage to it.
The Cosmetic Ingredient Review has concluded rosemary-derived ingredients to be safe when formulated to be non-sensitizing.
Rosemary can occasionally cause allergic contact dermatitis (due to carnosol), so be sure to patch test if you have reactive or fragrance-sensitive skin.
Learn more about Rosmarinus Officinalis Leaf ExtractTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolReviews
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Where it's from
Primally Pure is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated December 5, 2024 • Added by Sensorialize