How does SkinSort determine a brand’s country?

A brand’s country on SkinSort is determined based on where the brand is headquartered.

This approach is primarily used when there are conflicting claims about a brand’s country or when the brand does not clearly specify its country.

Headquarters is used because it is the most consistent and verifiable way to classify brands, especially since many brands operate globally and manufacture in multiple countries.

Why headquarters?

Many brands today are international. For example, a brand may be marketed as Korean but owned and headquartered in the United States, or a brand may be manufactured in Italy but headquartered in France.

Because manufacturing locations, ownership, and operations can change over time, using the headquarters location helps keep brand country information consistent across all brands.

Common Scenarios

“Why is this brand listed as United States when it’s K-beauty?”
Some brands are marketed as K-beauty because of their formulation style, but the company itself is headquartered in the United States.

“But the product says Made in Japan.”
“Made in” refers to the manufacturing location, not the company headquarters. Some companies will highlight this as a marketing tactic.

“I thought this brand was French/Korean/Japanese.”
Many brands are associated with a country due to branding, ingredients, or history, but SkinSort lists the country where the company is officially headquartered.

Reporting Corrections

If a brand’s country appears to be incorrect, users may contact [email protected] so the information can be reviewed and updated if necessary.