Real Purity Moisturizing Shampoo

Decyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.

Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away. As an emulsion stabilizer, it stabilizes the ingredients in a product by preventing them from separating.

Aloe Barbadensis Leaf Juice comes from leaves of the aloe plant. Aloe Barbadensis Leaf Juice is best known for helping to soothe sunburns. It is also anti-inflammatory, moisturizing, antiseptic, and can help heal wounds.

Aloe is packed with good stuff including Vitamins A, C, and E. These vitamins are antioxidants, which help fight free-radicals and the damage they may cause. Free-radicals are molecules that may damage your skin cells, such as pollution.

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

We don't have a description for Potentilla Anemonifolia Extract yet.

We don't have a description for Passiflora Incarnata Extract yet.

Calendula Officinalis Extract comes from the common Marigold plant.

Marigold flowers contain flavonoids. Flavonoids are a group of substances found naturally in plants. They possess antioxidant and inflammation properties.

This root is more commonly know as Siberian ginseng.

Siberian ginger is not technically a true gingseng. However, it has anti-inflammatory and antioxidant properties.

Achillea Millefolium Extract comes from the yarrow plant. Yarrow is rich in antioxidants and fatty acids.

Salvia Lavandulifolia Herb Oil is a fragrance and is an oil.

We don't have a description for Urtica Dioica yet.

We don't have a description for Equisetum Arvense Extract yet.

Rosmarinus Officinalis Stem Oil is a fragrance and is an oil.