grüum Klår Brightening Facial Cleanser

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

Butyrospermum Parkii Butter is a plant lipid from the fruit of the Shea Tree. It is an effective skin hydrator and emollient.

Emollients help soothe and soften your skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated. Emollients may be effective at treating dry or itchy skin.

Citrus Grandis Peel Oil is an essential oil that is derived from the peel of a Grapefruit. It is composed largely of limonene, which is a fragrance that can cause irritation for sensitive skin.

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Citrus Aurantium Dulcis Oil comes from the bitter orange, an orange native to Southeast Asia.

This orange is commonly used in cosmetics and food. It is a common ingredient for marmalade.

Charcoal powder comes from grounded charcoal. Charcoal can originate from peat, coal, wood, coconut shell, or petroleum.

This ingredient has absorbent properties, making it great at absorbing oil.