Wet n Wild Ultimate Brow Retractable Pencil Ash Brown

Wet n Wild Ultimate Brow Retractable Pencil

Color: Ash Brown

Eyebrow with 13 ingredients

We independently verify ingredients, backed by peer-reviewed research. Suggest an update.

Save

What's inside

Benefits

Concerns

Ingredients Explained

Emollient, Emulsifying

Cera alba is beeswax, or the wax used by bees to make honeycombs. It is a texture-enhancer and emollient. A study from 2003 found beeswax to be a stronger emollient than ingredients such as petroleum jelly.

As an emollient, beeswax helps hydrate the skin by creating a barrier on top. This barrier traps moisture in.

Emulsifiers help prevent ingredients from separating. This helps create consistent texture.

The structure of beeswax is mainly long-chain alcohols and the esters of fatty acids.

There are three types of beeswax: yellow, white, and absolute. Yellow is pure beeswax taken from the honeycomb. White beeswax is created by filtering or bleaching yellow beeswax. Absolute beeswax is created by treating beeswax with alcohol. Beeswax used in cosmetics are purified.

Beeswax has been used throughout history and even in prehistoric times. Some common uses for beeswax still used today are making candles, as a waterproofing agent, and polish for leather.

Beeswax's wax esters are derived primarily from palmitic and oleic acid (C16 and C18:1). Both of these fall within the C11-C24 feeding window.

The Malassezia yeast can potentially cleave these esters and release usable fatty acids, so this ingredient may not be fungal acne safe. However, not everyone will react to this ingredient.

Learn more about Cera Alba
Emollient, Skin Conditioning

This ingredient comes from a palm tree native to Brazil. This ingredient is used to thicken texture and leaves behind a film when applied.

Emulsion Stabilising

Ozokerite is a naturally occuring mineral wax. In cosmetics, ozokerite is used as a texture enhancer.

Ceresin wax is derived from this ingredient.

The melting point of ozokerite is 58-100 C.

Ozokerite is found all over the world including Scotland, the US, and India.

Learn more about Ozokerite

Ethylhexyl Palmitate, also known as octyl palmitate, is created from 2-ethylhexyl alcohol and palmitic acid.

In cosmetics, it plays many roles:

One thing worth noting: a controlled study found this ingredient applied under occlusion to acne-prone subjects increased microcomedones. Just keep in mind this was under occlusive conditions and don't reflect how most products are used day-to-day.

For most people, this is a well-tolerated and lightweight ingredient.

This ingredient may not be fungal acne safe because it is an ester of palmitic acid, a C16 fatty acid that falls within the C11-24 range that Malassezia can metabolize.

Learn more about Ethylhexyl Palmitate
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Preservative

Sorbic Acid is a preservative that stops your product from spoiling by stopping microbes from growing.

As a preservative, it's kind of a specialist: it has a broad spectrum of activity against yeast and molds but is weaker against bacteria. That's why it's often paired with another preservative to cover that gap.

This ingredient is also pretty picky about pH; it performs best at pH 6.5 or below.

At the right pH level, sorbic acid is "active" and can slip through the outer wall of a microbe. Once inside, it turns the cell's interior more acidic to shut down the microbe from the inside.

The EU caps this ingredient at 0.6% while the CIR has concluded it's safe at concentrations up to 1%. It's most often used around 0.05-0.2% in cosmetics.

Though this ingredient is considered low-sensitizing and well-tolerated, a very small number of people may have a contact allergy to it. Be sure to patch test if you have a history of allergies towards preservatives.

Learn more about Sorbic Acid
Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77491
Cosmetic Colorant

CI 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Synthetically created CI 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.

Learn more about CI 77492
Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891
Cosmetic Colorant

Ci 16035 is a synthetic dark-red dye. This dye is created from an acid called Allura red AC, an azo dye.

Azo dyes need to be purified thoroughly before use. This makes them more stable and longer lasting.

This dye is commonly used in foods, approved by both the FDA and EFSA.

Learn more about CI 16035
Cosmetic Colorant

CI 19140 is also known as Tartrazine. Tartrazine is a synthetic dye used in cosmetics, foods, and medicine to add a yellow color.

Tartrazine is created from petroleum and is water-soluble.

Some people may experience allergies from this dye, especially asthmatics and those with an aspirin intolerance.

Learn more about CI 19140
Cosmetic Colorant

Ci 77288 is used to add green pigment to products.

Reviews

4.0
Overall rating
5
4
3
2
1

No written reviews yet. Be the first to review this product.

Where it's from

Wet n Wild is a American brand

American flag
SkinSort Icon
Verified by SkinSort

We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.

The data we've presented on this page has been verified by a member of the SkinSort Team.

Read more about us

· Updated May 6, 2026 Added by juliatibblin