Overview
What it is
Shampoo with 5 ingredients
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin and scar healing
Free From
It doesn't contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates
Fun facts
Kitsch is from United States. This product is used in 5 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Benefits
Ingredients Explained
Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
This ingredient hasn’t been shown in studies to feed fungal acne yeast.
Learn more about Sodium Cocoyl IsethionateSodium Methyl Cocoyl Taurate is a gentle, coconut-derived cleansing surfactant. It's most commonly found in "sulfate-free" cleansers.
As a taurate, it belongs to a class of anionic surfactants prized for being efficient at cleansing without harshness, good performance in hard water, stability across a wide pH range, and easily biodegradable.
It is able to lift away oil and grime and make a nice lather without stripping your skin, so it's a good pick for sensitive skin.
Safety-wise, it has a good record. The CIR Expert Panel has concluded this ingredient to be safe in cosmetics and concentrations go up to 11% in leave-on products or 13% in rinse-off products.
Despite being derived from coconut oil, this ingredient is fungal acne safe. It's a water-soluble surfactant with no fatty oils or esters left intact on skin for the Malassezia yeast to feed.
Learn more about Sodium Methyl Cocoyl TaurateGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHydrogenated Castor Oil (aka "castor wax") is what you get when castor oil is turned into a wax.
Its dominant fatty acid is ricinoleic acid, giving it both emollient and mild humectant properties.
According to EU CosIng, this ingredient helps soften skin, keep oil and water stay mixed, and thickens products.
Hydrogenated castor oil at 30% did not trigger a positive patch-test reaction and is well-tolerated.
Since this ingredient is based on an 18-carbon fatty acid, it falls into the chain-length range that Malassezia can feed on and may not be fungal acne safe.
Learn more about Hydrogenated Castor OilThis ingredient is derived from guar gum. It is a skin conditioning agent that creates a thin, breathable film to reduce water loss during cleansing.
This leaves the skin feeling soft rather than stripped and also contributes to a creamier lather.
Due to the large molecule size, this ingredient is unlikely to penetrate skin.
Learn more about Guar Hydroxypropyltrimonium ChlorideReviews
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Where it's from
Kitsch is a American brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated June 8, 2026 • Added by carolineshaw
