Pure Choice Dupes

Last updated on August 15, 2025

Welcome to our complete breakdown of the top 50 Pure Choice dupes and alternatives that we've found.

If you're searching for dupes of a specific Pure Choice product, you can use our Dupe Finder to search for them!

We use hundreds of science-backed factors to find you the best dupes.
Learn more about our dupe methodology

Our Roundup

Here's a quick roundup of our findings. Continue reading for the full breakdown!

Luv it! Alpha Arbutin Complex Serum
Most Similar Ingredients

Luv it!'s Alpha Arbutin Complex Serum is the dupe with the most similar ingredients. Our matching methodology puts it at an 73% ingredient match to Pure Choice's Anti-Blemish & Whitening Serum!

FaceTheory Exaglow Serum S10
Most Liked

Of all of the dupes for this product, FaceTheory's Exaglow Serum S10 is the most liked by our community. Our matching algorithm puts it at an 67% overall match with Pure Choice's Anti-Blemish & Whitening Serum!

Dupe #1

Luv it! Alpha Arbutin Complex Serum

81% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

90% Attribute Match
73% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain AHA, hyaluronic acid, niacinamide and Vitamin C. They've got a total of 18 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

Pure Choice Ginseng Serum

74% match

with the ingredients and function of Ellana Mineral Cosmetics Timeless Age Defying Skin Serum

92% Attribute Match
60% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 21 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

BACIEL Hydra Barrier Cica Serum

73% match

with the ingredients and function of Pure Choice Ginseng Serum

92% Attribute Match
59% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 27 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates. They both contain oils.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

Skinlex 2% Alpha-Arbutin Serum

72% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

67% Attribute Match
63% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Pure Choice Azelaic Acid 10%

72% match

with the ingredients and function of Skin401 5% Azelaic Acid Serum

90% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain hyaluronic acid. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

Pure Choice Brightening Vitamin C Serum

71% match

with the ingredients and function of Hoito Vitamin C Serum

85% Attribute Match
57% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Hoito Bakuchiol Serum

70% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

90% Attribute Match
51% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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Dupe #3

Pure Choice Azelaic Acid 10%

70% match

with the ingredients and function of Luv it! Centella Extract Serum

86% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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Dupe #3

KISOCare Galactomyces Serum 92%

70% match

with the ingredients and function of Pure Choice Ginseng Serum

92% Attribute Match
53% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 18 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates. They both contain oils.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Luv it! Centella Extract Serum

69% match

with the ingredients and function of Pure Choice Ginseng Serum

83% Attribute Match
52% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 16 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Face Facts Niacinamide Gel Serum

69% match

with the ingredients and function of Pure Choice Brightening Vitamin C Serum

86% Attribute Match
53% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain niacinamide and Vitamin C. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Pure Choice Ginseng Serum

69% match

with the ingredients and function of maru.derm Niacinamide %10 Serum

90% Attribute Match
52% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 17 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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Dupe #3

the Aubree Brightening Serum Concentrate

69% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

62% Attribute Match
62% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Hanasui Vitamin C + Collagen Serum

69% match

with the ingredients and function of Pure Choice Brightening Vitamin C Serum

92% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Pure Choice Azelaic Acid 10%

69% match

with the ingredients and function of Yeouth Niacinamide Serum

85% Attribute Match
53% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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Dupe #3

Soul Apothecary Alpha Arbutin Plus Serum

69% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

65% Attribute Match
63% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

maru.derm Ginseng Serum

68% match

with the ingredients and function of Pure Choice Ginseng Serum

90% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 19 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Koji White Dark Spot Brightening Serum

68% match

with the ingredients and function of Pure Choice Intensive Moisturizing & Repairing Care Serum (Hyaluronic Acid 5% + Panthenol Vitamin B5 5%)

77% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and peptides. They've got a total of 18 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Luv it! Alpha Arbutin Complex Serum

68% match

with the ingredients and function of Pure Choice Brightening Vitamin C Serum

83% Attribute Match
52% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 14 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

Jeuvenile Azelaic Acid Serum

68% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

75% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain niacinamide. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Pure Choice Intensive Moisturizing & Nourishing Skin Care Cream

68% match

with the ingredients and function of Novology Acne light moisturizing gel

76% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both cruelty-free general moisturizers that contain hyaluronic acid, niacinamide and Vitamin E. They've got a total of 15 ingredients in common.

They both do not contain any harsh alcohols, fragrances, parabens or sulfates. They both contain silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Asaya 10% Vitamin C & 5% Niacinamide Serum

68% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

90% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Colibri Skincare Niacinamide Booster

68% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

90% Attribute Match
50% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

MaryenB Anc5 Azelaic Acid 5% Facial Serum

67% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

98% Attribute Match
45% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Pure Choice Anti-Blemish & Whitening Serum

67% match

with the ingredients and function of FaceTheory Glow-C Tranexamic 5% Serum

84% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain AHA, hyaluronic acid, niacinamide and Vitamin C. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Pure Choice Anti-Blemish & Whitening Serum

67% match

with the ingredients and function of Purifect By Symphony Beauty Vitamin C Brightening Facial Serum

83% Attribute Match
53% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #9

Skin401 2% Alpha Arbutin Equalizer Serum 30 ml

67% match

with the ingredients and function of Pure Choice Ginseng Serum

85% Attribute Match
51% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain niacinamide. They've got a total of 20 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Asaya 10% Vitamin C & 5% Niacinamide Serum

67% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

86% Attribute Match
50% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Deconstruct Pigmentation Control Serum

67% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

70% Attribute Match
55% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain AHA, hyaluronic acid and niacinamide. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

cyrene Alpha Arbutin C Whitening Serum

67% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

75% Attribute Match
55% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain AHA, hyaluronic acid, niacinamide and Vitamin C. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

Resh Lab Pure Vitamin C 12.5% Serum

67% match

with the ingredients and function of Pure Choice Brightening Vitamin C Serum

83% Attribute Match
50% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and Vitamin C. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
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Dupe #3

Pure Choice Brightening Vitamin C Serum

67% match

with the ingredients and function of Maysama Green Rooibos Serum Light

77% Attribute Match
52% Ingredient Match

Dupe Explained

These products are both vegan serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

MaryenB Anc10 Azelaic Acid 10% Facial Serum

67% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

98% Attribute Match
45% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Anai Rui Vitamin C + Glutathione Serum

67% match

with the ingredients and function of Pure Choice Brightening Vitamin C Serum

92% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Pure Choice Anti-Blemish & Whitening Serum

67% match

with the ingredients and function of FaceTheory Exaglow Serum S10

84% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain AHA, hyaluronic acid, niacinamide and Vitamin C. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

Purifect By Symphony Beauty Vitamin C Brightening Facial Serum

67% match

with the ingredients and function of Pure Choice Brightening Vitamin C Serum

90% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #21

Pure Choice Anti-Blemish & Whitening Serum

67% match

with the ingredients and function of Zarzou Bloom Brightening Serum

70% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain AHA, hyaluronic acid and niacinamide. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

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Dupe #5

Pure Choice Azelaic Acid 10%

67% match

with the ingredients and function of Hoito Vitamin C Serum

92% Attribute Match
45% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

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Dupe #5

Pure Choice Intensive Moisturizing & Nourishing Skin Care Cream

67% match

with the ingredients and function of Pond's Light Moisturiser

90% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both general moisturizers that contain hyaluronic acid, niacinamide and Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, parabens or sulfates. They both contain common allergens and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

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Dupe #9

Plantnery Vit C Orange & Bright Complex Intense Serum

66% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

77% Attribute Match
50% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

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Dupe #11

Skinlex 10% Niacinamide Serum

66% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

80% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

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Dupe #2

Pure Choice Anti-Blemish & Whitening Serum

66% match

with the ingredients and function of Akind Bright Idea Radiance Serum

90% Attribute Match
46% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free serums that contain AHA, hyaluronic acid, niacinamide and Vitamin C. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

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Dupe #17

Pure Choice Brightening Vitamin C Serum

66% match

with the ingredients and function of C9 Beauty Of Sweden Face Serum

92% Attribute Match
45% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

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Dupe #12

Glamazing Triple Bright Radiance Skindrop's

66% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

75% Attribute Match
53% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid and niacinamide. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Soul Apothecary Glow Serum (Vitamin C + Niacinamide + Arbutin + HA + Ferulic Acid)

66% match

with the ingredients and function of Pure Choice Brightening Vitamin C Serum

72% Attribute Match
53% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid, niacinamide and Vitamin C. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

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Dupe #4

SkinMaster Ginseng Serum

66% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

90% Attribute Match
44% Ingredient Match

Dupe Explained

These products are both vegan serums that contain hyaluronic acid and niacinamide. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #13

Ellana Mineral Cosmetics Glass Skin Glow Serum Luminizer

66% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

82% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #14

Luv it! Vitamin C Serum

66% match

with the ingredients and function of Pure Choice Azelaic Acid 10%

92% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both cruelty-free serums that contain hyaluronic acid and niacinamide. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #15

Implora 24k Gold Serum

66% match

with the ingredients and function of Pure Choice Anti-Blemish & Whitening Serum

85% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both serums that contain AHA, niacinamide and Vitamin C. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

Pure Choice Ginseng Serum

66% match

with the ingredients and function of Skinlycious Hydrating Serum

72% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both serums that contain hyaluronic acid. They've got a total of 18 ingredients in common.

They both do not contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates.

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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