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Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

Collagen is the most abundant type of structural protein found in your body. It is an effective skin moisturizer.

There is no conclusive proof that collagen is used by skin when applied topically. However, it is a great humectant that hydrates skin. Hydrated skin is associated with increased elasticity and a decrease in the appearance of wrinkles. It is also essential for maintaining a healthy skin barrier.