W7 Ultra Plush Everything Mascara

Dupes for Ultra Plush Everything Mascara by W7

Last updated on January 07, 2026

Welcome to our breakdown of the 33 best W7 Ultra Plush Everything Mascara dupes and alternatives.

Looking for dupes for a different product? You can use our Dupe Finder to search for them!

If you'd like to see the all of the W7 dupes that we've found, check out our best W7 dupes guide.

We use hundreds of science-backed factors to find you the best dupes.
Learn more about our dupe methodology

Our Roundup

Here's a quick roundup of our findings. Continue reading for the full breakdown!

Barry M Cosmetics That's How I Roll Black Mascara
Most Similar Ingredients

Barry M Cosmetics's That's How I Roll Black Mascara is the dupe with the most similar ingredients. Our matching methodology puts it at an 75% ingredient match!

Benefit Cosmetics BADgal BANG! Volumizing Mascara Intense Pitch Black
Most Liked

Of all of the dupes for this product, Benefit Cosmetics's BADgal BANG! Volumizing Mascara is the most liked by our community. Our matching algorithm puts it at an 66% overall match!

Overview

What it is

Mascara with 27 ingredients that contains peptides and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for dry skin, brightening skin, sensitive skin and scar healing

Free From

It doesn't contain any harsh alcohols, common allergens, oils or parabens

Dupe #1

Barry M Cosmetics That's How I Roll Black Mascara

80% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

78% Attribute Match
75% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain Vitamin E. They've got a total of 20 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances and sulfates.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

Benefit Cosmetics BADgal BANG! Volumizing Mascara

68% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

83% Attribute Match
51% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #14

W7 Ultra Plush Everything Mascara

67% match

with the ingredients and function of REFY Lash Sculpt

74% Attribute Match
52% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain Vitamin E. They've got a total of 14 ingredients in common.

They both do not contain any common allergens, oils or parabens. They both contain fragrances, silicones and sulfates.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Grande Cosmetics Grandefanatic Fanning & Curling Mascara

66% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

77% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain peptides and Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

W7 Ultra Plush Everything Mascara

66% match

with the ingredients and function of Benefit Cosmetics BADgal BANG! Volumizing Mascara

81% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
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Dupe #3

Pat McGrath Labs FetishEyesâ„¢ Mascara

65% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

83% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain peptides. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Armani Beauty Eccentrico Mascara

65% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

47% Attribute Match
60% Ingredient Match

Dupe Explained

These products are both mascaras that contain. They've got a total of 16 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances and sulfates.

They're both likely to be good for dry skin.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

W7 Ultra Plush Everything Mascara

64% match

with the ingredients and function of Bellamianta Lash Illusion Mascara

69% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain Vitamin E. They've got a total of 17 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances, silicones and sulfates.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Benefit Cosmetics BADgal BANG! Volumizing Mascara

64% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

73% Attribute Match
50% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances and silicones.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Tom Ford Badass Lash Mascara

64% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

57% Attribute Match
54% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 15 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain sulfates.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

W7 Ultra Plush Everything Mascara

64% match

with the ingredients and function of Bellamianta Lash Illusion Mascara

69% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain Vitamin E. They've got a total of 17 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances, silicones and sulfates.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Bellamianta Lash Illusion Mascara

64% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

69% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain Vitamin E. They've got a total of 17 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances, silicones and sulfates.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
Build your routine, discover dupes, and more by joining our community
Dupe #16

W7 Ultra Plush Everything Mascara

63% match

with the ingredients and function of Dior Diorshow Iconic Overcurl Mascara

67% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 14 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances and sulfates.

They're both likely to be good for dry skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #15

W7 Ultra Plush Everything Mascara

63% match

with the ingredients and function of Dior Diorshow Overvolume Extreme Volume Mascara

81% Attribute Match
43% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

Benefit Cosmetics Roller Lash Mascara

63% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

77% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #9

Shiseido ControlledChaos MascaraInk

63% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

64% Attribute Match
51% Ingredient Match

Dupe Explained

These products are both mascaras that contain. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances.

They're both likely to be good for dry skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #10

Valentino Magnificent Mascara

63% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

47% Attribute Match
57% Ingredient Match

Dupe Explained

These products are both mascaras that contain. They've got a total of 16 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain silicones and sulfates.

They're both likely to be good for dry skin.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

W7 Ultra Plush Everything Mascara

63% match

with the ingredients and function of Freck Lashrocket Mascara with Lash Enhancing Peptides

75% Attribute Match
45% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain peptides and Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #12

Benefit Cosmetics BADgal BANG! Volumizing Mascara

63% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

71% Attribute Match
48% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #11

Beauty Bay High-Key Volume Mascara

63% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

75% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain peptides. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #14

Too Faced Damn Girl! 24-Hour Mascara

62% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

73% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain Vitamin E. They've got a total of 14 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances and silicones.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #12

Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara

62% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

77% Attribute Match
44% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
Build your routine, discover dupes, and more by joining our community
Dupe #16

Burberry Cat Lashes Mascara

62% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

57% Attribute Match
52% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #13

Fran By Franciny Ehlke Maravicherry Mascara

62% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

57% Attribute Match
51% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain Vitamin E. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #10

W7 Ultra Plush Everything Mascara

62% match

with the ingredients and function of Dior Diorshow Iconic Overcurl Mascara

67% Attribute Match
46% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances and sulfates.

They're both likely to be good for dry skin.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #14

Ulta New Heights Lifting Mascara

62% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

65% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain Vitamin E. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

W7 Ultra Plush Everything Mascara

61% match

with the ingredients and function of Tarte Big Ego Mascara

65% Attribute Match
44% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain peptides and Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #15

Too Faced Better Than Sex Volumizing Mascara

61% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

65% Attribute Match
43% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain peptides and Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
Build your routine, discover dupes, and more by joining our community
Dupe #16

Mac Cosmetics Macstack Mascara

61% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

68% Attribute Match
46% Ingredient Match

Dupe Explained

These products are both mascaras that contain Vitamin E. They've got a total of 14 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain fragrances and silicones.

They're both likely to be good for dry skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #12

W7 Ultra Plush Everything Mascara

61% match

with the ingredients and function of NYX Cosmetics Worth The Hype Volumizing & Lengthening Mascara

41% Attribute Match
56% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain. They've got a total of 16 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain sulfates.

They're both likely to be good for dry skin.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #17

NYX Cosmetics Worth The Hype Volumizing & Lengthening Mascara

61% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

41% Attribute Match
56% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain. They've got a total of 16 ingredients in common.

They both do not contain any harsh alcohols, common allergens or parabens. They both contain sulfates.

They're both likely to be good for dry skin.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #18

Trouble Maker Wingspan Peptide Lash Mascara

53% match

with the ingredients and function of W7 Ultra Plush Everything Mascara

63% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both vegan and cruelty-free mascaras that contain peptides. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #10

W7 Ultra Plush Everything Mascara

52% match

with the ingredients and function of KIKO Milano Extra Sculpt Waterproof Mascara

53% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both cruelty-free mascaras that contain peptides and Vitamin E. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or parabens. They both contain silicones and sulfates.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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