W7 It's Glow Prime Radiant Primer

Dupes for It's Glow Prime Radiant Primer by W7

Last updated on October 16, 2025

Welcome to our breakdown of the 34 best W7 It's Glow Prime Radiant Primer dupes and alternatives.

Looking for dupes for a different product? You can use our Dupe Finder to search for them!

If you'd like to see the all of the W7 dupes that we've found, check out our best W7 dupes guide.

We use hundreds of science-backed factors to find you the best dupes.
Learn more about our dupe methodology

Our Roundup

Here's a quick roundup of our findings. Continue reading for the full breakdown!

e.l.f. cosmetics Soothing Primer
Most Similar Ingredients

e.l.f. cosmetics's Soothing Primer is the dupe with the most similar ingredients. Our matching methodology puts it at an 53% ingredient match!

Wet n Wild Prime Focus Impossible Primer
Most Liked

Of all of the dupes for this product, Wet n Wild's Prime Focus Impossible Primer is the most liked by our community. Our matching algorithm puts it at an 57% overall match!

Overview

What it is

Face primer with 24 ingredients that contains exfoliants and Vitamin E

Cool Features

It is cruelty-free and reef safe

Suited For

It has ingredients that are good for dry skin, brightening skin and scar healing

Free From

It doesn't contain any harsh alcohols, common allergens, oils, parabens or sulfates

Dupe #1

W7 It's Glow Prime Radiant Primer

68% match

with the ingredients and function of e.l.f. cosmetics Soothing Primer

75% Attribute Match
53% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Black Radiance Long Lasting & Toning Face Primer

66% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

75% Attribute Match
50% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

W7 It's Glow Prime Radiant Primer

65% match

with the ingredients and function of Maybelline Facestudio Master Prime

82% Attribute Match
49% Ingredient Match

Dupe Explained

These products are both face primers that contain. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

L'Oreal Infallible Pro-Matte Lock Primer

65% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

83% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both face primers that contain Vitamin E. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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Dupe #3

sophia + mabelle I Woke Up Like This Perfecting Primer

63% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

70% Attribute Match
46% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #1

e.l.f. cosmetics Blemish Control Face Primer

62% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

52% Attribute Match
51% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

W7 It's Glow Prime Radiant Primer

61% match

with the ingredients and function of Super Facialist Skin Perfecting Primer

59% Attribute Match
51% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

This dupe is $24.01 less expensive than the original product. Nice find!

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Revolution Beauty Bright Lights Primer

61% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

59% Attribute Match
45% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, oils, parabens or sulfates. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

This dupe is $2.53 more expensive than the original product.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Insight Cosmetics Oil Free Primer 3 In 1

61% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

76% Attribute Match
39% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 5 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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Dupe #3

Viva Cosmetics Pelembab Under Make Up

60% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

65% Attribute Match
41% Ingredient Match

Dupe Explained

These products are both face primers that contain exfoliants and Vitamin E. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

W7 It's Glow Prime Radiant Primer

60% match

with the ingredients and function of Armani Beauty Luminous Silk Hydrating Primer

75% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both face primers that contain exfoliants and Vitamin E. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

This dupe is $38.05 less expensive than the original product. Nice find!

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Black Radiance True Complexion Shine Control Primer

59% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

70% Attribute Match
40% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
Build your routine, discover dupes, and more by joining our community
Dupe #3

W7 It's Glow Prime Radiant Primer

58% match

with the ingredients and function of Paula's Choice Shine Stopper Instant Matte Finish with Microsponge Technology

59% Attribute Match
44% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 7 ingredients in common.

They both do not contain any oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #11

Erborian Pink Primer & Care

58% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

51% Attribute Match
42% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Fran By Franciny Ehlke Franshine Primer Iluminador

58% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

68% Attribute Match
43% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Kokie Cosmetics Perfecting Poreless Primer

58% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

61% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
Build your routine, discover dupes, and more by joining our community
Dupe #3

P. Louise Get A Grip Primer

57% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

78% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #14

Lune+Aster Hydralift Primer

57% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

62% Attribute Match
40% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain Vitamin E. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

This dupe is $22.65 more expensive than the original product.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Wet n Wild Prime Focus Impossible Primer

57% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

70% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain Vitamin E. They've got a total of 6 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

L.A. Girl Blurring Putty Primer

57% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

69% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

The Beauty Crop Graces Faces Moisturising & Priming Base

56% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

64% Attribute Match
40% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 6 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

By Terry Hyaluronic Hydra-Primer

56% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

73% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both face primers that contain exfoliants. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Holme Beauty Base Primer

55% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

56% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

Armani Beauty UV Master Primer

55% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

58% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both face primers that contain Vitamin E. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Seraphine Botanicals Camelina + Strobe - Luminizing Primer

55% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

65% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #10

P. Louise Hydrate The Heartbreak Hydrating Primer

55% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

58% Attribute Match
41% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

L.A. Girl Prismatic Light Reflecting Primer

54% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

52% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #12

LORAC Dewy Canvas Prep Moisturizer + Primer

53% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

52% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both face primers that contain exfoliants and Vitamin E. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #10

W7 It's Glow Prime Radiant Primer

53% match

with the ingredients and function of Illamasqua Matte Veil Primer

60% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain. They've got a total of 9 ingredients in common.

They both do not contain any common allergens, oils or sulfates. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin and scar healing.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Dermablend Professional Brilliant Base Illuminating Primer

53% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

42% Attribute Match
42% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

W7 It's Glow Prime Radiant Primer

53% match

with the ingredients and function of Catrice Ten!sational 10 In 1 Dream Primer

47% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain exfoliants and Vitamin E. They've got a total of 12 ingredients in common.

They both do not contain any harsh alcohols, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

GRWM Cosmetics All About That Base Makeup Prep Squad Primer

52% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

47% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain Vitamin E. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Pinky B Beauty Had Me At Primer

51% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

47% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both cruelty-free face primers that contain Vitamin E. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

Judydoll Nourishing Makeup Primer

50% match

with the ingredients and function of W7 It's Glow Prime Radiant Primer

41% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both face primers that contain exfoliants and Vitamin E. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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