Olay Ultra Firming Serum Australia

Dupes for Ultra Firming Serum by Olay

Last updated on October 23, 2025

Welcome to our breakdown of the 30 best Olay Ultra Firming Serum Australia dupes and alternatives.

Looking for dupes for a different product? You can use our Dupe Finder to search for them!

If you'd like to see the all of the Olay dupes that we've found, check out our best Olay dupes guide.

We use hundreds of science-backed factors to find you the best dupes.
Learn more about our dupe methodology

Our Roundup

Here's a quick roundup of our findings. Continue reading for the full breakdown!

Facerinna 10% Niacinamade 3% TXA Bright Dark Spot Serum
Most Similar Ingredients

Facerinna's 10% Niacinamade 3% TXA Bright Dark Spot Serum is the dupe with the most similar ingredients. Our matching methodology puts it at an 47% ingredient match!

Balea Serum Beauty Expert Azelain Booster
Most Liked

Of all of the dupes for this product, Balea's Serum Beauty Expert Azelain Booster is the most liked by our community. Our matching algorithm puts it at an 52% overall match!

Overview

What it is

Serum with 32 ingredients that contains exfoliants, niacinamide, peptides and PHA

Cool Features

It is reef safe

Suited For

It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any harsh alcohols, common allergens, oils, parabens or sulfates

Dupe #1

Facerinna 10% Niacinamade 3% TXA Bright Dark Spot Serum

61% match

with the ingredients and function of Olay Ultra Firming Serum

71% Attribute Match
47% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 11 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Olay Ultra Firming Serum

59% match

with the ingredients and function of Wardah Secret Crystal White Serum

71% Attribute Match
40% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and peptides. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #2

Wardah Crystal Secret 3% Tranexamic Complex + Alpha Arbutin Dark Spot Corrector Serum

59% match

with the ingredients and function of Olay Ultra Firming Serum

71% Attribute Match
39% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and peptides. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Olay Ultra Firming Serum

58% match

with the ingredients and function of 3INA The Bakuchiol Purple Serum

71% Attribute Match
39% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants and peptides. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain fragrances.

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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Dupe #3

Wardah Symradiance399 + 10% Niacinamide Bright & Barrier Repair Serum

58% match

with the ingredients and function of Olay Ultra Firming Serum

71% Attribute Match
39% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants and niacinamide. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
Build your routine, discover dupes, and more by joining our community
Dupe #3

Hanasui Whitening Gold Serum Renew

57% match

with the ingredients and function of Olay Ultra Firming Serum

69% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants and niacinamide. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

EYENLIP BEAUTY Salmon & Peptide Nutrition Serum

57% match

with the ingredients and function of Olay Ultra Firming Serum

65% Attribute Match
39% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants, niacinamide and peptides. They've got a total of 11 ingredients in common.

They both do not contain any common allergens, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Luxe Organix Miracle Repair Luminous Bright Serum

56% match

with the ingredients and function of Olay Ultra Firming Serum

55% Attribute Match
44% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Solved Labs Supercharged Peptides Serum Jelly

55% match

with the ingredients and function of Olay Ultra Firming Serum

69% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and peptides. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #5

Sooryehan The Black Serum

55% match

with the ingredients and function of Olay Ultra Firming Serum

57% Attribute Match
40% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants, niacinamide and peptides. They've got a total of 13 ingredients in common.

They both do not contain any harsh alcohols, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #6

Shakeup Cosmetics Face 4Ward - Serum

55% match

with the ingredients and function of Olay Ultra Firming Serum

69% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and PHA. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #11

Olay Ultra Firming Serum

55% match

with the ingredients and function of Vizzela Skin Serum Oil Control

69% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and PHA. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #11

Ere Perez White Tea Phyto-Retinol Elixir

55% match

with the ingredients and function of Olay Ultra Firming Serum

66% Attribute Match
39% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and PHA. They've got a total of 9 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #7

Biologique Recherche Sérum Erythros Redness-Reducing Facial Serum

54% match

with the ingredients and function of Olay Ultra Firming Serum

63% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #8

Cluciel Niacinamide Peptide Serum

54% match

with the ingredients and function of Olay Ultra Firming Serum

69% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide, peptides and PHA. They've got a total of 10 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #9

Gloskin Clear Xpert Serum

54% match

with the ingredients and function of Olay Ultra Firming Serum

60% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #10

The Elements Pore Refining Serum

54% match

with the ingredients and function of Olay Ultra Firming Serum

62% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #11

Aesthetics Rx B Serum

53% match

with the ingredients and function of Olay Ultra Firming Serum

65% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and PHA. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #17

Glossmetics Peptide Glazed Face Serum

53% match

with the ingredients and function of Olay Ultra Firming Serum

62% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide and peptides. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #18

Seasonly Blemish Control Serum

53% match

with the ingredients and function of Olay Ultra Firming Serum

62% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 6 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #19

Sensilis Skin Rescue Serum S.O.S

53% match

with the ingredients and function of Olay Ultra Firming Serum

55% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants, niacinamide and peptides. They've got a total of 10 ingredients in common.

They both do not contain any common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #12

Jenny Patinkin BTS Support Serum

53% match

with the ingredients and function of Olay Ultra Firming Serum

47% Attribute Match
42% Ingredient Match

Dupe Explained

These products are both serums that contain peptides and PHA. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for anti aging, dry skin, brightening skin, reducing pores, scar healing and better texture.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #13

Maggie by Kakan Niacinamide Serum

53% match

with the ingredients and function of Olay Ultra Firming Serum

60% Attribute Match
38% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #22

Neutrogena Stubborn Texture Niacinamide Serum

52% match

with the ingredients and function of Olay Ultra Firming Serum

62% Attribute Match
35% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 6 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain silicones.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Don't miss the latest dupes
Build your routine, discover dupes, and more by joining our community
Dupe #3

Balea Serum Beauty Expert Azelain Booster

52% match

with the ingredients and function of Olay Ultra Firming Serum

60% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 6 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #14

Neutrogena Shine Control Matte Booster Face Primer + Serum

52% match

with the ingredients and function of Olay Ultra Firming Serum

58% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants. They've got a total of 7 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin, reducing pores and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #15

Babaria Collagen Serum

51% match

with the ingredients and function of Olay Ultra Firming Serum

55% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain peptides. They've got a total of 6 ingredients in common.

They both do not contain any harsh alcohols, common allergens, parabens or sulfates. They both contain fragrances.

They're both likely to be good for dry skin, brightening skin, sensitive skin and scar healing.

Both products are also reef safe.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #4

Olay Ultra Firming Serum

51% match

with the ingredients and function of Fré Skincare Renew Me Bakuchiol Anti-Wrinkle Serum

47% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants, niacinamide and peptides. They've got a total of 8 ingredients in common.

They both do not contain any parabens or sulfates. They both contain fragrances.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #27

Neutrogena Bright Boost Illuminating Serum

51% match

with the ingredients and function of Olay Ultra Firming Serum

45% Attribute Match
37% Ingredient Match

Dupe Explained

These products are both serums that contain exfoliants. They've got a total of 8 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates. They both contain fragrances and silicones.

They're both likely to be good for dry skin, brightening skin, scar healing and dark spots.

Price Comparison

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

Dupe #28

Etos Niacinamide 10%​ Serum

51% match

with the ingredients and function of Olay Ultra Firming Serum

52% Attribute Match
36% Ingredient Match

Dupe Explained

These products are both serums that contain niacinamide. They've got a total of 6 ingredients in common.

They both do not contain any harsh alcohols, common allergens, oils, parabens or sulfates.

They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing and dark spots.

Both products are also reef safe.

Learn more about this dupe

Looking for a full breakdown of the similarities and differences between these two products?

Check out our full comparison of these two products for all the details!

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