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"We’re a skincare company that sells a cleanser while telling you to cleanse less. Our mission is to challenge the fast-paced beauty...

"We’re a skincare company that sells a cleanser while telling you to cleanse less. Our mission is to challenge the fast-paced beauty industry to slow down and help people to #PressReset on the way they look at skincare.

A bit more about us? We’re a brand created by beauty influencer Liah Yoo and a team of people who’s “been there, done that”. Everyone in the team had their moment of wanting to pull their hair out because skincare became so complicated - until they pressed reset."