Products by Björn Axén

In 1963, Björn Axén has just returned home from Paris where he was trained by the legendary...

In 1963, Björn Axén has just returned home from Paris where he was trained by the legendary hairdresser Monsieur Alexandre. Filled with knowledge, creativity and inspiration, he decided to bring the Parisian glamor to Stockholm where he opened his first salon. A decision that raised the standard for the hairdressing profession in Scandinavia and a quality that is still associated with Björn Axén as a brand today. Björn Axén launched the first products in 1984, the same year he was appointed Royal Court Supplier to the Swedish royal family. Even today, we deliver hairdressing services to the Royal Court as well as hair care and styling products in Sweden and globally. Innovation, sustainability and quality are our three guiding principles that we follow throughout our entire production chain as we place high demands on both production and distribution. It is guiding principles that are the key to our success today.