Best Not Your Mother’s Heat Protectants
You’re our muse. That’s why we’re always listening, from behind the scenes in sunny Florida, where every product we develop starts...
You’re our muse. That’s why we’re always listening, from behind the scenes in sunny Florida, where every product we develop starts with you. We make a path for every person to express their unique self because self expression = self love. Consider this your open invitation to share your hair needs. We truly are better together.
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Top products
Not Your Mother’s
Smooth Moves Hair Priming Cream Anti-Frizz Heat Protector
Heat protectant with 21 ingredients, including hyaluronic acid. It is reef-safe, cruelty-free, and can help with dry skin. It is... more
Not Your Mother’s
Beat the Heat Thermal Styling Spray
Heat protectant with 14 ingredients, including retinoid and vitamin E. It is reef-safe, cruelty-free, and can help with dry skin,... more
